Posts Tagged

viral marketing

The biggest problem that faces anyone trying to make a name for themselves, their band, book or company is gaining quality exposure. You could have the best idea in the world, but without a great marketing department capable of generating word of mouth discussion, it’s likely to stagnate and die.

What’s more, most digital products (software, books, music, etc.) are available for free online. This takes the wind out of the sails of most would-be musicians, artists and authors. What’s needed is a new payment model that works with this trend, instead of the conventional ‘pay and receive’.

Pay with a Tweet have solved both of these problems. It does pretty much what it says on the can and on the face of things it seems like a cop-out for artists. But frankly, for the clever entrepreneur it’s anything but. It’s finally a way to make paying forward a real part of business.