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Swayy

The social media revolution has undoubtedly broadened our social horizons, but, in my case certainly, it has also broadened the spectrum of online chores to be completed on a daily basis. Keeping up with social media appearances, and the content-hunting which that entails, can easily turn into a full-time vocation.

There are already some apps at hand to ease this burden. Schedulers, like Hootsuite and Buffer, allow you to designate a time at which your posts and tweets should be sent out. Both of these services, and some of their competitors, also offer analytics, meaning you can track how popular each of your missives has been. Services like Feedly make the process of content-gathering easier, although trawling through a catalogue of feeds isn’t a quick process.

A new invite beta-stage startup, called Swayy, aims to streamline these processes into one, simple workflow. Swayy offers a stream of shareable content tailored to your choice of subjects, along with scheduling and analytics options. But can Swayy really be the master of all trades?

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