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Before knowing your competitor, you’ll have to know your business. You have to be on top of data and metrics pertaining to every single transaction and sale. Business Intelligence is an art and can be a costly proposition. The tools available for mining and interpreting data are pricey and the talent required to handle them isn’t cheap either.

Zoho Reports is an online reporting and business intelligence service that helps you get new insights on your business information. Today we shall take this affordable web based alternative for a spin.