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Mobile phones have, in the last few years, become a sheer necessity in almost everyone’s life. Imagining life without a mobile phone is like imagining a world without air – nothing would function and people would be at a loss on what to do. We use mobile phones for everything, from checking the weather forecast to keeping in touch with everyone – the possibilities with them are endless.

Along with this sharp rise in mobile phones (especially, in the past few years, smartphones), mobile advertisers have found ever more ingenious ways to cash in. Mobile advertising and marketing is big business and, owing to the rise in popularity of smartphones, a growing business. There are many different ways to embed adverts into mobile phones, either through applications or advertisements on mobile-optimized webpages.