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Whether you’ve got ten customers or a thousand, email is perhaps the best way to keep them informed about what’s going on with your brand, product, or service. There are several apps out there that let you do just that, but what if you’re looking for a solution that doesn’t require a lot of time, coding and testing skills or effort? Enter Mad Mimi.

I’m still wondering how the name came to be, but in the meantime I tried the app and found it to be easy to set up and use, and perfect for businesses with customer bases big and small. Mad Mimi keeps things simple and affordable while offering plenty of useful features — but is it the newsletter service you’ve been looking for? Read on to find out. (more…)

If you manage websites, you know how important it is to keep your content fresh and up-to-date. It’s also crucial to guide your users towards your new content, without marring the site design and experience you’ve spent a lot of time and effort creating. Pop-ups and banners are distracting and so 2003. Is there a way to grab your users’ attention while being subtle about it?

Consider Digital Telepathy‘s Hello Bar. It’s a customizable bar that positions itself at the top of your website and displays messages, links or even data from RSS feeds. You can use it to promote new products or services in your online store, announce the launch of a new section on your blog, display tweets from a live event or anything else you want your users to see. Will it work for your site? Let’s deploy our own bar and find out.


We recently reviewed Wildfire, an amazing web application for creating branded interactive promotions like sweepstakes, contests and giveaways with the viral features of the social web. Wildfire was kind enough to give three Premium campaigns away to our readers, each valued at more than $250. Thanks Wildfire team!

Congrats to our three lucky winners, here they are!


In need of campaign creation and management tools? A hot app to help kickstart your creative campaign idea? Having reviewed Wildfire, we would now like to give one of our readers a chance to use the app to create, launch and run a campaign of their own. If you would like to try out Wildfire, read on for more information.


Campaigns are a powerful tool for businesses to promote themselves, but they can be difficult to execute efficiently and smoothly. Combining the power of social media and campaigns has proven to be a very successful way of promotion—if done correctly. It can be quite difficult, however, to execute successful campaigns, especially for those less experienced with them.

Wildfire seeks to change the difficulty involved in launching and running successful social media marketing campaigns, making it easy for almost anyone to jump right in and successfully execute a quality promotion using today’s social media outlets.

I’ll take a look at Wildfire today and see what they’re bringing to the table of marketing.