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Today Google announced a new and exciting[?] image format, called WebP (pronounced “weppy”), with hopes of improving the web by reducing image sizes and in turn also reducing the massive amounts of data that flow through data centers such as Google’s.

While this likely won’t affect the average internet user any time soon, it has the potential to make significantly important changes, especially with Google’s push and massive web influence. So what, more specifically, is WebP and why should you care? Read on to find out.