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Quick poll: Would you think of email as a productivity tool? Most of us use email all the time, from our phones and browsers and anything else imaginable, to stay on top of the loads of messages that bombard us daily. It’s a great communications tool, but hardly something that helps you stay more productive. A full screen writing too, a powerful to-do list app, a big red highlighter and a wall calendar might all count for tools that’ll boost your productivity, but email? Not hardly. It usually feels much more like a distraction.

What if email could instead be a tool that could keep you focused on what you need to do, when you need to do it? Perhaps it could bring you messages right when you want to deal with them, and let you write emails when you’re thinking about them but send them when they actually need to arrive in your colleagues’ inboxes. Maybe it could even automatically send those emails you have to send every so often, freeing up your time a bit.

That’s what Boomerang is. It’s a tool that turns Gmail into a productivity tool that makes email run on your own schedule. (more…)