Create A Digital Marketplace with Sellfy

If you are an aspiring entrepreneur, the first thing you should do is to figure out how best you can use the Internet to run your business. Running an online business can be significantly profitable and economically scalable. It comes with far less capital costs and risks.

Take the case of an ecommerce site vs a brick and mortar business. You could scale the business any which way you want when it’s online. No rental, no advance, very little inventory, a huge geographical area to cover among other perks ensure lesser heartburn. To top it, if you figure out a way to sell digital goods online, the return on investment to risk ratio is way too low and you probably are settled in life for good.

Sellfy is a platform for selling digital products such as design templates, graphics, e-books, photos, music, video and everything else digital. If you have an idea to run your own digital marketplace, you should not miss out what transpires after the fold.




Sellfy helps you sell and promote digital goods. Think of it like the ecommerce site we visit everyday, except for digital goods without having to write a single line of code. The web app ensures that your product is delivered to the customer as soon as the payment is made. All you need to do is just upload your product, enter the price and embed the “Buy Now” button. You are now a proud new owner of a digital goods store!


I looked around for the pricing details page and there was none. Instead of offering a tiered subscription plan based on either the number of items on sale or some other similar yard stick, Sellfy has opted for a flat 5% cut on sales. You don’t have to pay them until you make a sale. Now, how flexible and friendly is that!

User Interface

Uploading a Product

Uploading a Product

After a going through one of the ridiculously simple sign up forms I’ve come across – just the email address and password (no need to reenter it either!) – I was redirected to the dashboard. For the third time in less than five minutes, Sellfy managed to surprise me with an i-don’t-believe-this backend.

In the past, I have tried, tested and reviewed a while bunch of ecommerce platforms and the process flow would be more or less the same. First you add products, then upload images, write a description, choose delivery modes, pricing tiers etc. You will be smothered in a sea of form fields before getting the shop up and running. But not Sellfy, which gets you going in three steps.

Yep, a marketplace selling digital goods is different from the one selling tangible goods, still the user interface simply blew my mind with an effortless minimalism.

Uploading Products

You can drag and drop the file right into the browser or use the upload button to locate it on the hard disk. This could be your ebook, stock photography, app, music, shortfilm or anything that’s downloadable.

Product and Payment Information

Product and Payment Information

Depending on the size of the product, you will see the product information page in a short while. After adding vital information like the price and PayPal address, move over to the discounts section.

Discount for Social Promotions

Discount for Social Promotions

Getting the word out in the social networks is the fastest way to rise to the top and Sellfy gives you an opportunity to incentivize folks who tweet or mention your product on Facebook. You can fine tune this promotion with a discount percentage and can even restrict only those customers with a sizable following to take advantage of the deal. Lack of regular discounts and seasonal sale offers is a downside though.

Sales and Analytics

Promotion Link and Embed Code

Promotion Link and Embed Code

Sellfy then displays you a link to start promoting the product and the embed codes for placing the Buy Now button in your website or blog. You can track your sales, revenue and activity from Facebook/Twitter promo campaigns right from the Dashboard. All payments are sent to your PayPal account instantly.

Final Thoughts

Some of you might not be happy with the idea of running an ecommerce store without an original and well thought out design. That way, you can ensure that your marketplace is unique and you can offer a completely customized user experience.

But, if you consider the time and money needed to create a custom design, amount of work required to maintain the code (and servers) and the need to keep the entire site hacker proof, it’s sounds like a good idea to start with a SaaS based app like Sellfy and take a call when the marketplace reaches critical mass.

Sellfy is a great product, but there is room for improvement. A better discount and deal system and the ability to sell the goods from a branded/hosted sub domain are two important things that needs urgent focus.

Share Your Thoughts!

What’s your take on Sellfy? Do you think that an online marketplace should have a custom design or is it alright to use ready to use solutions?


Sellfy is a platform for selling digital products such as design templates, graphics, e-books, photos, music, video and everything else digital.