Easy Email Marketing with Mad Mimi

Whether you’ve got ten customers or a thousand, email is perhaps the best way to keep them informed about what’s going on with your brand, product, or service. There are several apps out there that let you do just that, but what if you’re looking for a solution that doesn’t require a lot of time, coding and testing skills or effort? Enter Mad Mimi.

I’m still wondering how the name came to be, but in the meantime I tried the app and found it to be easy to set up and use, and perfect for businesses with customer bases big and small. Mad Mimi keeps things simple and affordable while offering plenty of useful features — but is it the newsletter service you’ve been looking for? Read on to find out.


Mad Mimi allows you to create and send email newsletters and transactional emails to your customers with minimal fuss, and also offers tracking and analytics for savvy marketers. It’s great for businesses who’re just starting out with email marketing and includes functionality to accommodate advanced users too.

Mad Mimi has a friendly and simple interface

Mad Mimi has a friendly and simple interface

Getting started

Mad Mimi allows you to customize your user plan based on how many contacts your business will reach out to — the free plan comes with all available features except email/chat support, and paid plans start at US$8/month for 500 contacts and go up to $700/month for 350,000 contacts. MailChimp, one of its biggest competitors is more expensive at US$75 for up to 10,000 contacts, and so is CampaignMonitor at US$89 for that many contacts — but this is because Mad Mimi offers certain add-on features for additional monthly fees.

Customizable templates allow you to make pretty newsletters quickly

Customizable templates allow you to make pretty newsletters quickly

Once you’ve signed up (and you can do so manually or with Facebook/Twitter), you’ll be taken to your dashboard. This is where your newsletters (called Promotions) will show up, and from where you can compose new ones. You can create a new promotion using Mad Mimi’s WYSIWYG editor, your own custom HTML or just plain text.

Creating a promotion

Unless you’ve built and tested your own HTML email newsletters, Mad Mimi’s editor is the way to go. The WYSIWYG editor allows you to add a header image and drop in pre-formatted content blocks, such as section titles and image-and-text combos. Editing content is simple and only requires you to click and type. There’s also an image gallery where you can upload and store images (like photos and logos) to use and re-use in multiple promotions.

Creating a Promotion is really easy

Creating a Promotion is really easy

There are a few themes you can use to customize your promotion design, which affect fonts, text and link colors, and background colors. This feels slightly limiting as compared to MailChimp’s beautiful bouquet of available themes or even CampaignMonitor’s flexible theme builder which has various templates suitable for everything from announcements to product galleries.

Still, this limitation keeps your email marketing workflow simple, and you can always use custom HTML if you’re feeling more adventurous. When your promotion is ready, you can preview it and then move on to the Audience section where you can create lists and add contacts to send your promotions to.

Customize colors and fonts, and save them as themes to reuse later

Customize colors and fonts, and save them as themes to reuse later

Sending out promotions

You can add contacts manually one at a time, paste them from spreadsheets, or upload CSV, TXT, vCard, or Excel files to add several at once. Finally, you can send out your promotion to a chosen list, after configuring options, previewing details and adding extra contacts or selectively excluding existing contacts as needed. Mad Mimi keeps this crucial process clear and simple — just what first-timers need.

Sending out your promotions is a snap

Sending out your promotions is a snap

As soon as you’ve sent out your promotion, you’ll immediately be shown useful statistics, including counts of successfully sent emails, engaged customers, as well as how many times your promotion has been shared, bounced, unsubscribed, and marked as spam. You can export this as a CSV and easily share the results with your clients and colleagues.


Mad Mimi’s feature set may seem lean at first glance, but that’s only because its advanced features are tucked away to keep things simple for novice users. There are several add-ons, both free and paid, to enhance your email marketing efforts.

Free add-ons include:

  • Web forms (to allow users to subscribe – just customize the form and paste the code on your site)
  • Social networking buttons on newsletters
  • Signup IP storing
  • Selective unsubscribing
  • Tweaks (such as where unsubscribe and ‘view in browser’ links will display)
  • Mad Mimi’s own affiliate program to earn bonuses on your paid plans
  • Google Analytics
  • Multi-user access
  • SurveyMonkey integration (allows you to select and add links to your surveys within a promotion)
  • Highrise contact importing
  • Stats
  • Batchbook CRM integration

Paid add-ons cost between US$5 and US$29/month each, and include:

  • Drip campaigns (send out a scheduled series of emails to subscribers)
  • RSS to email (for blog/site updates)
  • Custom domain to be used in links for click tracking
  • Mailer API for transactional emails like welcome letters and password resets
  • Freshbooks invoicing integration

Using Mad Mimi

To kick the tyres on this app, I created a couple of promotion mockups and sent them out to see how things went. I love the simplicity and ease of use that Mad Mimi offers — the workflow is straightforward and lets you get done with your email campaign tasks fairly quickly, even if you’ve never used an app like this before. It feels simpler than MailChimp and CampaignMonitor which are more flexible for styling. I also appreciated the helpful daily email marketing tips that Mad Mimi sends to new users for the first five days!

A quick email newsletter created with Mad Mimi

A quick email newsletter created with Mad Mimi

One thing that you do need to supply is a header image at 590px width. Mad Mimi recommends that you use PicMonkey (which we reviewed earlier and loved) or a similar app — but it’d be great to see this integrated or connected to the app in some way, so that users can log in, upload content, create basic graphics where needed, and send them out all from one place.


Mad Mimi is a great choice to go with if you’re starting out with email marketing, and also manages to offer enough features for when you get more comfortable with the process. It’s very well priced (even with common paid add-ons), supports multiple users and is easy to get used to — which means you won’t have to spend plenty of time training employees to use it. If you’re on the fence about it, try the full-featured free plan and see if it’s a good fit. Happy marketing!

If you’re interested in learning more about email marketing, be sure to check out Mad Mimi’s blog, MailChimp’s brilliant guides, CampaignMonitor’s repository of advice on testing and ensuring compatibility with HTML email design, and AWeber’s great marketing tips.


Mad Mimi allows you to create, send and track email marketing campaigns with a simple interface and at a low price.

  • Mad Mimi  | 
  • US$8/month (500 contacts) - US$700/month (350,000 contacts); free plan available  | 
  • Mad Mimi, LLC