Magento is a PHP based eCommerce platform by open source experts, Varien, and it’s fast becoming the program of choice for savvy developers wanting a flexible solution for their projects. Magento isn’t just limited to seasoned developers though; its ease of use has also made it a popular choice for those embarking on their very first eCommerce build. Magento bills itself as The World’s Fastest Growing eCommerce Platform and with over 1.5 million downloads and a 200,000 strong membership in the Magento user forum I think they might be onto something!