Creating buzz online is no easy task. Unlike conventional media channels, you can’t popularize a brand with a blitzkrieg ad campaign. Throwing money at banner ads and Google AdSense won’t help much either. To create a sustainable, positive and grass roots level word of mouth chatter, your campaign should go viral.
Going viral requires some really cool ideas that grab the attention of people in few seconds or less. One key ingredient of such a successful campaign is a gorgeous landing page that reveals hardly anything arousing curiosity. A landing page might sound like a single static HTML page, but when done right it can and will work wonders for your brand.
Kickoff Labs emphasizes that it helps you acquire customers. That’s a bold statement and I’m not going to believe them until I try it out myself. Care to join me?
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