Last year, a survey by ratings agency Nielsen found that YouTube is the go-to platform for teenagers looking to listen to or discover new music. Indeed, online music streaming is so convenient that it’s easiest to just search for a song and play it online—and especially on YouTube.
Two other popular destinations to search for music are SoundCloud, which has a huge collection of user-uploaded tracks, and DailyMotion, which is a fantastic repository of music videos. Combine these with YouTube and you will probably be able to track down any song you want to listen to.
That’s the aim of Solayo—to make a cool online music player for regular users and let them tap into the resources of these three portals. And on top of that, it wants to build a mini social network for you to discover friends with similar tastes.
Consider broadband’s contribution to music. Without it, we’d all be stuck in our pre-Napster bubbles, unable to hear any harmonies on demand other than those we owned; no wonder music TV shows did so well back then. Without broadband, “iTunes” would just be a weird way of describing your CD collection. And without broadband, we’d still be sharing our playlists on tape. Nowadays, we can access virtually any piece of music ever recorded, and instantaneously share our latest audio discoveries with our friends. Thank you, broadband.
However, despite being spoilt for listening choice, we now have 2013 problems to deal with. Streamed music is a highly fragmented marketplace, and if you are trying to build a cloud-based library, it is unlikely that every track you’ll ever want will be on Spotify, or Rdio, alone. As a result, playing your internet-derived library may require a haphazard tour around the likes of YouTube and SoundCloud, just to get the sounds you’re after. That’s just silly.
The makers of the beta, music curation platform, Cumulus.fm, want to make the musical site-hopping game a thing of the past. But is a slick, cross-service, music library really achievable?