The reasons for Myspace‘s fall from the zenith of social networking were the usual: neglect, user boredom, and a sparky new competitor offering an exciting, fresh alternative. Not terribly surprising. What has surprised me is the subsequent spooky quietness of the social music void that MySpace vacated.
Of all the would-be successors to MySpace, Last.fm has come the closest to being a direct replacement; but it provides poor listening options. Spotify and Grooveshark both have social aspects, although in both cases, the main focus is on music playing. And then there was Ping; as far as Apple is concerned, the less spoken about that car crash of a network, the better.
So it’s going to be interesting to see where new music discovery service Seevl fits in. With artist profiles, a comprehensive search engine, and integration with a plethora of streaming services, it looks well equipped to meet the needs of the contemporary listener. But can the app live up to its own, appealing feature list?