For the longest time now, Evernote has been the go-to service if you want to conduct any research on the web. And why not, with the plethora of options that it offers. But personally, I’ve found that it lacks the simplicity to let me use the app to collaborate with others. Evernote is great for power users and I swear by it, but every time I’ve worked in a project group with others who aren’t that tech-savvy, it’s a stumbling block and we end up switching back to a long Gmail thread that’s messy and hard to keep a track of.
That was the main reason Annotary piqued my interest when I came across it. The simplicity it offers is unparalleled in other apps, be it Evernote, Scrible or anything else. And when I actually did work on an assignment with a tech-challenged friend using Annotary, he didn’t find it the least bit intimidating and is now using it as his default bookmarking service for all, irrespective of research projects.
The downfall of many new business and products is that the creators loved their idea too much. A quick search for failed tech products will reveal thousands of cool gadgets and gizmos that while awesome, clever and unique, never made enough sales to break even. The inventors loved their pride and joy so much that they assumed the rest of the world would care. But products can be like first-time parents showing off a snotty, crying bundle of burden.
Google has developed Google Consumer Surveys to help anyone decide whether or not to go ahead with an idea. By simply asking their target market “Hey, what do you think of this?”, business and individuals can act on information instead of blind ambition.
The name, however, makes Google Surveys seem like a half baked web app already replicated a hundred times over around the web. Maybe it’s something cooked up on an off-day at the Googleplex in California?