For developers and designers of successful (and profitable) web based applications, time and careful attention are given to the page where the users sign up or give their money. What point is there to creating a beautiful, functional application to only turn users off with a confusing signup page or convoluted pricing plans?

Generally, the companies that have a healthy financial leg to stand on have focused on making the experience of giving them your money as clear and as enjoyable as possible. In fact, with the good ones, you are happy to give them your money.

Good service from beginning to end is a pleasure to pay for.

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