Google’s an interesting company. They have one cash cow — their namesake search engine and its ads — that, for the most part, fuels all the rest of their projects. But that hasn’t stopped them from taking on ambitious projects; if anything, it drives their creativity into places few else would date to invest.
So, they set out to do projects that make their April Fools’ jokes seem plausible. They drive cars around practically every part of the inhabited planet to take 360° photos of storefronts and trees and traffic. They build a new browser, then try to take on the giant in Redmond by turning said browser into a laptop OS, and a Mac Mini replacement, and a smart TV killer. They buy out a smartphone OS, and take on Apple directly by giving it away for free (mostly, anyhow). They design self-driving cars (but so far aren’t giving them away). And, now they’re apparently trying to disrupt the mobile OS market they already own with smart glasses. If Apple salutes the crazy ones, they’d certainly have to salute Google.
But now we’re stoping to wonder: is Google crazy, or crazy like a fox — and a rather devious fox at that?
Hopefully yesterday’s review of Google Wave was helpful to those of you still waiting to get access to this new tool.
If not, here’s a round up of good resources for getting your fill and knowing what to expect when you finally get an invite. Some of these are opinions, some are factual, but I think all are helpful in getting a grasp of what to expect.
If I’m wrong, feel free to tell me in the comments.