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PR

How many games have you bought based on good reviews and recommendations? One of my favourite games of all time, Portal 2, was bought following a recommendation from a friend, and I’ve bought countless apps on my devices based on reviews I’ve read across the internet. Reviews are a great way of discovering and judging apps and games you’re interested in buying.

However, they are even more important to developers where bad reviews can make or break there game. Reviews play such an important role in a game’s reputation and marketing that a PR firm contracted for the game Duke Nukem Forever threatened to blacklist publications for giving bad reviews to the game. (However, the publisher soon parted ways with the firm due to the scandal.)

Promoter is a web app that can help developers, publishers and PR firms by aggregating mentions and reviews from a wide range of mainstream blogs and sites for a game. This means a user can be left with a timeline of their game’s activity on the web, as well as presenting select reviews with a public page on Promoter.

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