It’s been a couple of weeks since the Games of the Thirtieth Olympiad finished in London 2012, two weeks of celebrating the sporting achievement and unity of the world combined. The Games were dubbed the first “social media” Olympics since social networking has really grown since the Games in Beijing. Not only that, but mobile technology has seen significant popularity with the rise of smartphones and tablets in the last four years.
Twitter has been both a news source and a source of controversy, as well as being the platform of choice for many to air their criticisms of both athletic performances and the event’s ceremonies. Let’s take a look at the role Twitter has played in the event. (more…)