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Luma7: Your Personal Brainstorming Assistant

Ah…the joys of brainstorming. Who doesn’t love shouting out random words, and writing them in an equally random layout on a whiteboard, for no apparent reason? Okay, so on a more serious note, at times, the brainstorm technique can be useful. When you are seeking inspiration, anything that can free up the mind is surely a good thing.

If you work by yourself, though, brainstorming is nigh on impossible. There’s no-one to bounce ideas around with, meaning that the key element of the process, collaborative thought, is not present. Of course, you can encourage yourself to think differently, and come up with left-field concepts, but it will never quite work as well as the real, group-based thing.

This is a problem that new service Luma7 hopes to fix, or at least alleviate. This platform works as a cross between a search engine-derived brainstorm, and a mind map, using the power of the web to provide a network of related information to trigger your own free-thinking. It is an interesting, new genre of online assistance, but is it just a reskinned version of Google? I warmed up my creative grey matter, and gave Luma7 a try.


RealtimeBoard: an app with an unusually non-cryptic name. It’s an online board where you can collaborate with your colleagues in real-time. Not a new idea, by any means, but RealtimeBoard has a new take on it, making it actually nice to use. It provides you with is what amounts to an essentially infinitely large whiteboard which you can use to brainstorm ideas, share notes and documents, work on designs with colleagues, and much more.

Let’s take a look.