Posts Tagged
marketing
In this Quick Look, we’re highlighting SpyderMate SEO Tools. The developer describes SpyderMate SEO Tools as a suite of unique and powerful SEO tools structured to make managing multiple SEO campaigns easy. The Scorecard tells you how your web site is currently performing from an SEO perspective and tracks progress over time. The Auditor tells you what you need to fix by thoroughly crawling and analyzing any web site. The Low Hanging Fruit report helps you find keywords for which you could.
Read on for more information and screenshots!
Launching a new product or service via the web is no easy task in today’s fast-paced market. There’s plenty of competition and many variables involved in determining whether yours will be a success or failure. One of the metrics marketers use to determine how well their promotional web pages are doing is called bounce rate – the percentage of single-page visits or visits in which a user left your site from the landing page (the higher the rate, the less effective your page is).
Unbounce is an app built to tackle these challenges and then some. With Unbounce, you can create great-looking landing pages with ease, test them for effectiveness in lead generation and publish them to kickstart your business too. There are a lot of great ideas behind this app and they’re well-implemented too – but will they help you turn out a winner of a landing page? Let’s build one ourselves and find out.
Given the explosive rise in Internet usage over the past few years, businesses are now turning to the virtual world of the Internet to advertise their products and services. Sites such as Twitter and Facebook are now commonplace for advertising as they offer a number of advantages over traditional forms of advertising such as newspaper or magazine adverts. Internet-based advertising is often a whole lot cheaper than print advertising and it can reach a much larger catchment area, often outside the traditional catchment area of the business.
The key question for businesses now is: how can they harness this increase in internet-based advertising and, most importantly, can it create revenue for the business? The whole area can be a bit of a minefield to businesses who have never ventured into the world of online advertising before but luckily there are some helpful tools on the Net designed to guide businesses through this minefield.
Raven Tools is one of these. It has a wide range of tools depending on whether you use SEO (search engine optimisation), social media networks or Google products such as Analytics and AdWords. This could be a real advantage to any online business looking to broaden its horizons.
Let’s take a look at Raven Tools in a bit more detail.
Mobile phones have, in the last few years, become a sheer necessity in almost everyone’s life. Imagining life without a mobile phone is like imagining a world without air – nothing would function and people would be at a loss on what to do. We use mobile phones for everything, from checking the weather forecast to keeping in touch with everyone – the possibilities with them are endless.
Along with this sharp rise in mobile phones (especially, in the past few years, smartphones), mobile advertisers have found ever more ingenious ways to cash in. Mobile advertising and marketing is big business and, owing to the rise in popularity of smartphones, a growing business. There are many different ways to embed adverts into mobile phones, either through applications or advertisements on mobile-optimized webpages.
In this Quick Look, we’re highlighting Raven. The developer describes Raven Internet Marketing Tools as an online platform that helps users quickly research, manage, monitor and report on SEO, social media and other Internet marketing campaigns. Its collaborative, multi-user features and fast, professional reports make it the software choice of thousands of online marketers worldwide.
Read on for more information and screenshots!
In this Quick Look, we’re highlighting ActiveCampaign. The developer describes ActiveCampaign as email marketing software leading web based email marketing software for creating, managing, and extending your email marketing & auto responder campaigns.
Offered as both a hosted version (traditional service based software) and a downloaded version (that installs on your own server).
Read on for more information and screenshots!
In this Quick Look, we’re highlighting MailerLite. The developer describes MailerLite as the simplest and easiest to use email marketing tool. Forget complex settings and unnecessary features. Thanks to our drag-and-drop design and content editor anyone can create great looking email newsletters just in a few minutes.
Read on for more information and screenshots!
Getting your brand a Facebook page is like getting a shop at the prime location of the newest mall in town. Footfalls come in automatically without making much of an effort. People of all age groups, ethnicities, income groups, etc are on Facebook. So are their friends, family and acquaintances.
The chances of your marketing campaign going viral and gaining a word of mouth momentum are immense with this mammoth audience. At the same time, even a small slip will derail the campaign and people notice that too. So what are the right ways and key steps that make a marketing campaign on Facebook a success?
With so much competition in the marketplace, even a great product cannot survive by itself. Word of mouth is effective, but too slow. Print & electronic media promotions get a lot of attention but are too costly. Email marketing happens to be the middle ground with the ability to deliver a minimum guarantee in marketing campaigns.
One problem with email marketing is that even a tiny mistake or a misplaced keyword could mean that your email will end up in the spam folder. There are a number of apps that help you to maintain the balance between being informative and less annoying. Today we’ve rounded up a list of prominent players in the marketing & promotion field, after the break.
Email is arguably one of the cheapest, most effective marketing tools at your disposal. Assuming your subscribers have knowingly signed up to your email list, you have at your fingertips a group of customers who have given consent to hear from you at regular intervals about your product. You’ll still need to package your marketing so that it’s useful and informative for subscribers, or you risk them unsubscribing in droves. But with a bit of care and thought you can create emails that are both sales and user value driven.
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