Posts Tagged

Lead generation

By now, most web users will have seen a promotional message on a bar at the top of some sites that you frequent — they’re a great way to draw your attention to new content, special offers, events and announcements. It doesn’t hurt that they’re easy to implement and update whenever necessary, and that’s what has made this bar a tool of choice for modern webmasters.

We’ve already looked at a very popular option for this called Hello Bar, and today we’re going to check out what the competition has to offer. ThreeBar is another app that lets you create promotion bars, analyze the impact of your messages and engage your site visitors — but is it the best option for you? Let’s create a bar of our own to find out. (more…)

When you’re launching a new product/service or announcing a new offer, it’s important to give customers the information they need to close the loop – and it doesn’t hurt to look good while doing so. That’s where landing pages come in – by definition, they’re attractive, concise, to the point and present customers with a way to opt in to whatever it you’re selling. So how do you create an absolute deal-clincher of a landing page?

Lander might be a good place to start. The app allows you to build landing pages using a simple interface with powerful features, publish them and analyze your conversions as they happen. Could this be the new secret weapon in your arsenal of marketing tools? Let’s put a page together and find out. (more…)

Launching a new product or service via the web is no easy task in today’s fast-paced market. There’s plenty of competition and many variables involved in determining whether yours will be a success or failure. One of the metrics marketers use to determine how well their promotional web pages are doing is called bounce rate – the percentage of single-page visits or visits in which a user left your site from the landing page (the higher the rate, the less effective your page is).

Unbounce is an app built to tackle these challenges and then some. With Unbounce, you can create great-looking landing pages with ease, test them for effectiveness in lead generation and publish them to kickstart your business too. There are a lot of great ideas behind this app and they’re well-implemented too – but will they help you turn out a winner of a landing page? Let’s build one ourselves and find out.

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