Posts Taggedlanding page
Launching a new product or service via the web is no easy task in today’s fast-paced market. There’s plenty of competition and many variables involved in determining whether yours will be a success or failure. One of the metrics marketers use to determine how well their promotional web pages are doing is called bounce rate – the percentage of single-page visits or visits in which a user left your site from the landing page (the higher the rate, the less effective your page is).
Unbounce is an app built to tackle these challenges and then some. With Unbounce, you can create great-looking landing pages with ease, test them for effectiveness in lead generation and publish them to kickstart your business too. There are a lot of great ideas behind this app and they’re well-implemented too – but will they help you turn out a winner of a landing page? Let’s build one ourselves and find out.
It’s happened to all of us: you’re standing in the shower, and all the sudden get a great idea for a new site, book, app, or anything else. You hurry getting ready for the day, thinking of everything you’ll need for the project. Then it hits you: you should see if people are really going to be interested in your project or not. It’d be a great idea to make a quick site with a description of your project, perhaps updates about it or links to your other sites, and a way to let visitors sign up for updates.
So you’ve got several options. You could install WordPress on your server, grab one of the many landing page or “coming soon” themes available, then set it up like you want. Or you could whip out your text editor and hand code an HTML page and FTP it to your server. Only problem is, each of these options will take a fair bit of time, and you’ve still got to eat breakfast before you head out to work.
That’s why landing page creators can be such a help. In a few moments, you can crank out a quick site to validate your idea and start getting users excited before you’ve even started writing your book or coding your app. Or, you can create a new page quickly to market your existing products to a specific group, to take advantage of current events, online memes, and more. Formstack is a popular online form creator we use across the Envato network of sites, and they’ve recently made a nice landing page creator to help you do just that. It brings the best of their form tools into a simple landing page creator that lets you create a quick landing page with forms, dynamic content, and more in only a few minutes. After the break, we’ll see how you can put Formstack landing pages to use for your ideas.