When you’re launching a new product/service or announcing a new offer, it’s important to give customers the information they need to close the loop – and it doesn’t hurt to look good while doing so. That’s where landing pages come in – by definition, they’re attractive, concise, to the point and present customers with a way to opt in to whatever it you’re selling. So how do you create an absolute deal-clincher of a landing page?
Lander might be a good place to start. The app allows you to build landing pages using a simple interface with powerful features, publish them and analyze your conversions as they happen. Could this be the new secret weapon in your arsenal of marketing tools? Let’s put a page together and find out. (more…)