No matter how large your business is, a standard address book likely won’t cut your contact management needs. Even freelancers and small businesses need to keep up with customers, suppliers, industry contacts, and all of the individual information about them. Depending on your business, you may need to keep up with potential deals and proposals, current issues, outstanding bills or issues, and more. What you need is a customer relationship manager (CRM) to help you keep track of everything.
The only problem is, there are so many CRM systems avilable, it’s hard to know which one to choose. Plus, most are expensive and difficult to use. 37signals Highrise is one of the more popular CRM webapps, and while it’s not necessarily the cheapest option, it’s easily one of the simplest to use while covering the features your business needs. Let’s take a look at what Highrise has to offer.