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FarmVille
Gaming With a Conscience: How Freemium Could Help Charity

There once was a time when I followed gaming with verve and passion, soaking up every out-of-ten score in the Official Playstation Magazine, and cursing Nintendo for somehow making the latest Mario Kart game even more irritating than the last. But time has passed, and I no longer have my finger quite on the pulse.

However, I still do hear about most of the latest releases, one way or another, and I pay special attention to game launches with something interesting, unusual, or notable about them. A recent example was the launch of Zoo Tycoon, of which I learned thanks to my AppStorm colleague, Marius Masalar, and his fine taste in tweeting.

Whilst the sight of yet another Zoo Tycoon game was not terribly striking, the initiatives that Microsoft has taken, alongside the production of the game, are.

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