Passwords dominate our lives these days; they are part and parcel of spending time online. There are now so many applications, service, devices and websites that require us to log into our secure account using a password that the sheer number of passphrases we have to remember has spiralled completely out of control.
For the best level of security it’s advisable to use a completely different password for each website and service — just off the top of my head I can think of 20 websites that I need to log into (there are probably at least double if I were to sit down and list everything properly); how the heck am I supposed to remember 20 completely unique passwords, each of which comprises a combination of upper and lower case letters, numbers and symbols. Oh, and don’t forget… you’re meant to change these passwords every few weeks!
The world’s most popular social networks sure took their time at finding revenue sources. Twitter’s managed to keep things pretty inconspicuous so far, with promoted tweets and accounts not appearing enough to be too annoying, but that may change post-IPO now that they’re going public. Facebook, though, has slowly ramped up the amount of ads they show to us.
It used to be that Facebook’s only advertisements were the small ads on the sidebar, noticeable but avoidable. Those started showing up under comments on images, then then expanded to full-sized ads in your newsfeed. Now, on mobile especially, it’s hard to read through the day’s posts without seeing at least several ads, typically for game and travel apps in my feed. And their mobile ad expansion has shown, with it representing over a third of their advertising revenue this quarter.
And hey, ads are great since they help pay for the service — we’re not against that at all. But somehow, it seems a bit too much right now. So I was wondering: have Facebook’s ads been bugging you lately? And do you have any advice for the Twitter team as they start down the same road to generating revenue?
In the digital lives of today, chronology is everything. Our experiences are mapped out via timelines, and every turn of events is a narrative without a beginning or an end. This is a change of culture which has mostly been brought about by the concurrent social and mobile revolutions. Together, they have supplied us with the platforms and the technologies to make both real-time updates, and later access to them, a reality.
This functionality, of course, opens up the possibility of constructing compelling stories from real-life events. Sadly, the selection of elegant, reader-friendly tools with which we can deliver our reports is painfully limited. Social networks are nothing better than pragmatic, and the structure of a blog is not inherently suited to multimedia.
Hence, I’m very interested in trying Line. It is a new platform dedicated entirely to the creation of multimedia-rich timelines, and their subsequent presentation in a beautifully minimal, Medium-like design. But can it really provide the format that digital storytelling has been crying out for?
Pages on Facebook can be incredibly useful tools for small business, bloggers and entrepreneurs alike. Although they take a bit of skill to manage properly, if you get the magic formula right you can see that magic “total reach” figure for each post shoot through the roof.
Managing both a website and a Facebook page can be a bit of a chore, though, so Sitefly, which is currently in open beta, allows you to create a simple website using your Facebook page, no matter what it is you do. This sounded really interesting to me, especially as I use the iPad.AppStorm Facebook page quite extensively to publish our posts so I signed up to see what the service could offer. Here’s what I found out.