Posts Tagged

Email marketing
Spread The Word: Top Web-Based Marketing Automation Software

Marketing is the cornerstone of any successful organization. After all, it connects your product with customers. Earlier, the process was manual. Lately, it has become mobile and social.

The evolving paradigm has also led to a change in the type and nature of tools used to measure marketing efforts. For example, web-based marketing automation software has replaced manual modes of marketing – and with good reason. You can these apps to automate your marketing processes. They streamline your processes, operations and enable you to quantify your efforts. What’s more, these apps allow you to connect across multiple platforms including the web and social media.


Whether you’ve got ten customers or a thousand, email is perhaps the best way to keep them informed about what’s going on with your brand, product, or service. There are several apps out there that let you do just that, but what if you’re looking for a solution that doesn’t require a lot of time, coding and testing skills or effort? Enter Mad Mimi.

I’m still wondering how the name came to be, but in the meantime I tried the app and found it to be easy to set up and use, and perfect for businesses with customer bases big and small. Mad Mimi keeps things simple and affordable while offering plenty of useful features — but is it the newsletter service you’ve been looking for? Read on to find out. (more…)