Retail is a seriously competitive game. Even the giants need to make use of every possible marketing advantage and every possible route to a sale. Nowadays, that includes mobile e-commerce, which is, by some distance, the platform that is seeing the fastest growth in sales and revenue.
As with all cutting-edge technologies, however, it is the big boys that have been making the most of this new retail territory, which is a shame, given the struggles many small businesses are having to cope with.
But, finally, help appears to be at hand. Dashsell, a company that has thus far concentrated on providing a simple way to list items for sale online, has now launched Shops — a beta, self-service, mobile store app builder. With plans starting from free, and with web, iOS and Android versions available, it looks ideal for the small retailer. But is this the killer platform that will open a new frontier? Or is it just another cookie-cutter app studio?