Paginated publishing is back. When we originally turned away from print in favour of the digital world, web formats ruled the roost. But sales of touchscreen devices have boomed in recent years, and the knock-on effect has been to return the most natural format for reading to the ascendancy.
This arrival at full circle has triggered a brand new kind of platform — the e-publishing CMS. We may be just three years into the tablet revolution, but there are already numerous options for the journalist or novelist wanting to self-publish digitally. Apple’s introduction of iBooks was followed by the launch of near-frictionless services such as Origami Engine, ReadyMag and Type Engine, and many more have arrived since. It is a seriously competitive market.
Yet, I think the outlook for Creatavist, a new “web-based storytelling platform,” is actually quite good. A mammoth array of content options awaits potential users of this beta offering, and it also has the backing of Nicholas Thompson, the editor of The New Yorker’s website — he co-founded the developing company, in fact. So, can this new kid on the block make a meaningful impression?