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Cloudup
Cloudup: The Slick New Kid on the File Sharing Block

The file storage and sharing marketplace is a landscape heavily populated with services. There’s good reason for this: a lot of people need to move a lot of files about, a lot of the time. Little wonder, then, that Dropbox is valued at over $4bn, and Box has managed to raise, over several rounds of funding, a total of $309m. These heavyweights provide large amounts of storage and access to files via nearly any internet-connected device.

In recent times, though, a slightly different, nimbler, quicker kind of platform has become popular. The first of this type – and, perhaps, the genre-defining player in this field – was Droplr. Since its launch in 2009, it has provided a remarkably simple and fast method of getting files online and shared. A younger competitor, CloudApp, has also entered mainstream use, and clearly there are plenty more startups which feel that this is still a lucrative file-storage niche.

One such service is Cloudup. The unique selling point of this cloud platform is its delivery of uploaded files, of nearly any type, in streams, which act as multimedia playlists. But is this focus on the recipient really the new, killer feature in the crowded file-sharing arena?

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