The notion that social media is the next big thing in sales seems to have fallen flat on its face. Virtually every study conducted has shown that Facebook and Twitter campaigns only increase brand awareness. As far as driving traffic to your website and converting visitors into customers, email is still king.
A recent study of companies that used a dedicated email marketing client, good newsletter content and personalisation for each reader reported open rates of over 30%, with similar click-through rates – leading to above average conversions. This kicks Facebook’s ass.
Now, the guys behind the industry favourite ‘Mail Chimp’ have been working hard on a new product. It’s called Mandrill and solves many of the nagging issues of traditional email marketing. They claim it trumps the competition by a long-shot. Let’s take a look.