Posts Tagged

brightpod

Usually, I stumble upon a cool app, play with it for a few days and then write the review. In this case, it’s a bit different. I have been following Brightpod right from the start (which I guess is little over a year ago) for two main reasons.

First, it’s from the team of DeskAway, a fairly successful project management app that has been around for a long time now. Personally, I consider it to be a real project management solution in a sea of stripped down task management apps. So, I was looking forward to see how they execute their new venture in the Web 2.0 era.

And second, the app targets a niche – marketers – which is a strange thing for a SaaS app. Usually, the goal is to shoot for the stars and go about fighting a ton of competitors, and end up grabbing a negligible piece of the pie. However, Brightpod from many angles appears to cannibalize the potential customer pool of their flagship product. So, it makes for an interesting case study if you are a cloud business enthusiast like me.

Alright, the story time is over and now we are off to the fun part – taking Brightpod for a spin!
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