Posts Tagged
analytics
Knowing how many people visit your site each day isn’t enough every more. You need to know about the people behind those pageviews, see what they’re clicking, and find what’s working (and what’s not) in your app or site.
That’s why you should try out FoxMetrics, our sponsor this week. It’s an advanced analytics app that ties your customers with their actions on your site so you’ll see more than just pageviews. It’ll tell you who visited when, where, and why, in simple reports that you can easily understand and use to make business decisions. You can use it to measure anything – clicks, interactions, which banner ad is driving the most traffic, or anything else you can think of – in real-time.
Whether you’re trying to figure out the best ad banner to advertise your product, or the best wording on a button in your app, or where most of your customers that actually make a purchase are coming from, you can use FoxMetrics to find it. It’s easy to use, easy to integrate with your app, and can work in any app that can make HTTP(s) calls – a website, mobile app, email newsletter, or anywhere else you want.
Go Try It Out!
You can get started with FoxMetrics with a free 14 day trial and see if it’s what you need to get the most insights out of your site or app’s traffic. Once that’s up, you can use FoxMetrics starting at $59/month for up to 200,000 requests, with larger plans available as you need them.
Website heatmaps have revolutionised how major companies, particularly the ones trying to sell you something, design their website. For those of us unfamiliar with heatmaps they’re graphical overlays which demonstrate ‘high’ usage parts of a webpage.
In the early days of the Internet such information seemed unnecessary. But now, people click a lot faster than before with most webpages only open for a matter of seconds. This is thanks to both increased user browsing ability and faster connections.
So with the likes of Amazon making use of ‘Big Data’ to capture your every twitch of the mouse how can us little guys still make a buck from our website. Well MouseStats claim that they offer highly accurate heatmaps to small users. But I was sceptical. Heatmaps have been reserved for larger companies involving expensive software packages. If MouseStats actually can offer heatmaps for your website are they any use to small businesses?
Search engines such as Google provide the majority of traffic to a lot of websites so its important to know what queries bring in most of the traffic to your site. There’s plenty of different analytic services that provide detailed analysis of your site’s traffic – allowing you to visualize what content is most popular and where your traffic comes from.
Making sense of this knowledge is hard work though, and requires some skill. It’s this problem that HitTail aims to solve, and I must agree I believe their claims are founded – HitTail makes easy to understand sense of your keywords, something that’s important for any site hoping to succeed. HitTail analyzes your traffic and then after using their algorithm, it provides you with a tailored list of keywords for you to focus on.
If you’re spending much time on Twitter trying to promote your business, you’d likely like to know how that’s paying off for you. You could track clickrates on links you’ve shared to give you some idea, but social networks provide so many ways for others to share your messages and spread the word about your products, simply looking at links wouldn’t tell the whole story. You need a way to keep up with your followers, so you can know who’s most influential, and see how your messages are being shared and who they’re reaching.
Fruji is an app that facilitates just that. It offers a powerful set of tools and features that allow users of the social networking service to analyse their Twitter accounts to see the sort of stats that they’re achieving. Read on to find out more about this promising app!
In this Quick Look, we’re highlighting Resfly. The developer describes Resfly as a web-based job posting service which allows hiring professionals to easily post a job to multiple leading job boards and social networks. It has all the features needed to manage the entire hiring process including publishing a job, collecting applications through a hosted career portal, and measuring the effectiveness of hiring campaigns with real-time analytics.
Read on for more information and screenshots!
Knowing how many people are viewing your site can either be a fun distraction or the difference between making an appropriate amount of money from all your work and going broke. There are plenty of solutions available, some commercial and some free or integrated with another service.
Gaug.es, an analytics tool from Ordered List (the same group that created Harmony) is aiming for your business with several amazing features and a simple, intuitive interface.
Launching a new product or service via the web is no easy task in today’s fast-paced market. There’s plenty of competition and many variables involved in determining whether yours will be a success or failure. One of the metrics marketers use to determine how well their promotional web pages are doing is called bounce rate – the percentage of single-page visits or visits in which a user left your site from the landing page (the higher the rate, the less effective your page is).
Unbounce is an app built to tackle these challenges and then some. With Unbounce, you can create great-looking landing pages with ease, test them for effectiveness in lead generation and publish them to kickstart your business too. There are a lot of great ideas behind this app and they’re well-implemented too – but will they help you turn out a winner of a landing page? Let’s build one ourselves and find out.
Like a lot of people, I too believe that these days there is a social overdose online. Even sub-standard apps mask themselves under the social veil to grab some traction. So, when Google launched its latest attempt at dominating the social graph with Google+, it got a rather lackluster reception. And the usage since launch seems to be dwindling exponentially.
There is no doubt that Google+ is a worthy competitor to Facebook, but it arrived a bit too late. Even without having to examine it under a microscope, Google+ is a better social product with a ton of cool features. Privacy issues that haunted Google and the last social product of theirs, Google Buzz, have been fixed for good. Even with that, it’s still hard to grab an audience when everyone’s already on Facebook, Twitter, and 1.5 million other social networks.
To spice up an already awesome product, Google has rolled out hot new features like trending topics, analytics, and image editing among other things. Let’s take a peek at them and see if there’s enough to entice users to Google’s network now.
In this Quick Look, we’re highlighting Software Statistics Service. The developer describes Software Statistics Service as an app that provides real-time usage analytics about your mobile and desktop software products.
Read on for more information and screenshots!
Anyone who’s anyone in the social media game these days is familiar with Klout. It’s a service that measures your social media influence across multiple platforms by determining who you engage with and how effectively you engage with them. It’s a great metric for determining who you influence, how much you influence them, and what you’re influential about. But what if you want to take it a step further, and make your social media engagement more effective? Crowdbooster is a (relatively) new service designed to do just that.
Crowdbooster gives you “tweet-level” metrics on how your message fares on its journey toward reaching as many people as possible. Then, it gives you actionable suggestions of how to utilize that information to increase your influence. Crowdbooster is presently in closed beta, and while anyone can sign up for an invite, you can never be sure of how long the waiting list is. I was fortunate enough to score an invite through Klout, and here is what I’ve found.
