Website heatmaps have revolutionised how major companies, particularly the ones trying to sell you something, design their website. For those of us unfamiliar with heatmaps they’re graphical overlays which demonstrate ‘high’ usage parts of a webpage.
In the early days of the Internet such information seemed unnecessary. But now, people click a lot faster than before with most webpages only open for a matter of seconds. This is thanks to both increased user browsing ability and faster connections.
So with the likes of Amazon making use of ‘Big Data’ to capture your every twitch of the mouse how can us little guys still make a buck from our website. Well MouseStats claim that they offer highly accurate heatmaps to small users. But I was sceptical. Heatmaps have been reserved for larger companies involving expensive software packages. If MouseStats actually can offer heatmaps for your website are they any use to small businesses?