Posts Tagged

A/B Testing

Launching a new product or service via the web is no easy task in today’s fast-paced market. There’s plenty of competition and many variables involved in determining whether yours will be a success or failure. One of the metrics marketers use to determine how well their promotional web pages are doing is called bounce rate – the percentage of single-page visits or visits in which a user left your site from the landing page (the higher the rate, the less effective your page is).

Unbounce is an app built to tackle these challenges and then some. With Unbounce, you can create great-looking landing pages with ease, test them for effectiveness in lead generation and publish them to kickstart your business too. There are a lot of great ideas behind this app and they’re well-implemented too – but will they help you turn out a winner of a landing page? Let’s build one ourselves and find out.

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When building a website, it’s important to have a different set of eyes take a look and let you know if you’re on the right track, particularly because there are so many moving parts and so many doubts that can arise. Are the buttons on my site easy to find? Is the banner large enough? How about legibility? Is there a logical flow in my registration process? Which of these two header graphics should I use?

While there are some questions you can answer yourself, sometimes you might need an outside opinion. There are a ton of tools available including OpenHallway, Usabilia, and Silverback that do the job and then some, but what if your needs are simpler?

BagelHint is a little app with which you can create easy usability surveys quickly. Developed by a compact UK-based team called EpicBagel, this service is great for designers and developers looking to get started with UX feedback and testing, with projects that need just pointers and not deep analytics. There’s nothing to install and your results are displayed in real-time. All you need to use it are some screenshots and a few minutes of your time. Let’s set up a trial account and see how we go, shall we?

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Quick Look posts are paid submissions offering only a brief overview of an app. Vote in the polls below if you think this app is worth an in-depth AppStorm review!

In this Quick Look, we’re highlighting Usabilla. The developer describes Usabilla as an app that offers a fast and simple way to collect feedback in any stage of the design process. Ask your users simple questions for valuable insights and discover usability issues. Users simply share their feedback by clicking anywhere on your website, mockup, sketch, or image. Measure time, collect points, and get valuable feedback with notes.

Read on for more information and screenshots!

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