Marketing is the cornerstone of any successful organization. After all, it connects your product with customers. Earlier, the process was manual. Lately, it has become mobile and social.
The evolving paradigm has also led to a change in the type and nature of tools used to measure marketing efforts. For example, web-based marketing automation software has replaced manual modes of marketing – and with good reason. You can these apps to automate your marketing processes. They streamline your processes, operations and enable you to quantify your efforts. What’s more, these apps allow you to connect across multiple platforms including the web and social media.
When looking for an online marketing automation software you should ask yourself the following questions:
- Can I segment and manage my contacts into targeted contact lists?
- What type of marketing channels are included (e.g. email, landing pages, mobile marketing)?
- Can I get the big picture of what works and what doesn’t with analytics?
- Does it integrate with the software I already use?
- How much does it cost?
We’ve picked out some of the top web-based marketing automation software solutions. All of these are subscription services, but most offer free trial options so you can give the software a spin and see if it’s right for your business.
InfusionSoft covers four essential areas – project management, customer relationship management, marketing and automation. The most impressive thing about Infusionsoft is that almost all of its marketing capabilities and processes are automated.
This is highly effective when applied to email marketing as Infusionsoft can automatically send users email reminders about products, releases and promotions. Because Infusionsoft also focuses on customer relationship management, it also brings your marketing efforts closer to your customer demands, problems and requirements so that you can deliver what they want more effectively.
The same applies to its project management capabilities which allow you to better manage your entire operation, including your marketing efforts so that it is more in tune with your overall business.
Price: From $199 per month
ActiveCampaign is a web-based marketing automation software that does an excellent job of automating marketing campaigns that are intelligence-driven. For example, you can easily configure it to set triggers to send emails or other marketing campaigns when certain events happen or targets reaches.
If someone chooses to make a donation or purchase a product for example, you can automatically setup a thank-you email and a regular mailout with other offers and promotions to help nurture the relationship with the customer. Not just this, but ActiveCampaign has powerful analytics tools which show you exactly how people are interacting with your website and and then build marketing campaigns around this activity.
ActiveCampaign has a very easy-to-use, drag-and-drop interface which helps you easily create email newsletters, and it also integrates with other CRM and eCommerce solutions to bring everything together.
Price: From $9 per month
SimplyCast’s offers an Interactive Marketing platform which brings multiple marketing services under one single platform. SimplyCast allows you to manage subscribers, send out emails, faxes, texts, Tweets and track the results to make sure you’re hitting the sweet spot.
SimplyCast is well designed and includes a wealth of marketing tools including a List Manager, Form Builder, Landing Pages, Online Surveys, Link Tracking, Blacklist Monitor and Contact Manager.
The SimplyCast automation manager facilitates highly targeted, personal communications to customers based on their behaviour, preferences, and stage in the sales pipeline to help make your campaigns more effective. Whichever channels you choose be it email, SMS, voice or fax, SimplyCast will help you find the channel most effective for your business.
Price: From $3 per month
Azalead is a B2B, Account Based Marketing (ABM) software that analyzes your website traffic to identify and retarget only those prospects that mean the most to your business. The software refines the audience you retarget by identifying companies that visit your site and don’t fill out any forms, filtering traffic by criteria such as company size, industry and location, and removing unwanted prospects such as B2C customers.
Azalead applies website filtering, to ensure that you’re only targeting business prospects and key accounts with social and display ads after they leave your site. This web-based marketing automation software is also able to send alerts to sales reps to tell them when these target accounts visit the site and how they behave.
Price: From $6000 per year
Campaign Monitor is an email marketing platform for businesses that lets you design your own personalized messages for customers and fans. As well as allowing you to create and send customized email newsletters, Campaign Monitor also lets you optimize your campaigns through detailed reports and advanced analytics.
Campaign Monitor allows you to create branded, personalized emails using a drag-and-drop email builder. List management tools help you build segmented lists based on your own criteria. Meanwhile, campaigns can easily be automated to ensure the right customers are receiving the right messages at the right times.
This online marketing automation software includes tools for tracking the success of email marketing campaigns in real-time. At a glance, users can see who opened their emails, who shared their emails, and what the people they’re sharing them with are saying to their friends.
Price: From $9 per month
MailChimp is one of the most popular web email marketing solutions available and gives you total control and transparency over campaigns, email tracking, click-through rates, reports, subscribers and un-subscribers. MailChimp allows you to create your own templates abut also choose from many custom designs and campaigns.
MailChimp offers a lot of this for free too up to a certain number of emails and subscribers although serious enterprises and businesses will need to subscribe to one of MailChimp’s plans.
The web app will also integrate and plugin to other CRM solutions and social media channels to maximise sign-up rates. MailChimp looks good, is easy to use and is ideal for those starting out in email marketing.
These are some of the best web-based marketing automation software apps to make sure you’re reaching customers better. But of course, it doesn’t tell the full story, and there are plenty more online marketing automation software solutions out there that might be a better fit for your business. If you’re interested in this type of application your next port of call should be GetApp’s ranking of the top 25 marketing automation apps, GetRank.
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