The 5 Tools You Need to Analyze Your Twitter Account

What do you have to say for yourself?” is the question your Twitter account answers.

Opinions, experiences, current geographic location and ability to find hilarious links are what set one tweeter apart from the next. The platform itself evolved from a simple ‘status update’ tool to a flourishing ecosystem of people interacting, sharing and discovering.

As with any ecosystem there are those on top and those at the bottom. The higher you are the more active followers and influence you’ll have. This is a fairly useless observation for those who use Twitter to find news and check up on friends. But for people who use Twitter to interact with a community, market their product or service or research a segment of people, analyzing a Twitter account is a top priority.

Here’s a few tools that’ll will check out your Twitter, tell you what’s going on in the world and how much power you hold in it.

MentionMapp

An interactive map of your 'Mentions'

An interactive map of your ‘Mentions’

This is a cool web app that displays your recent interactions, and the interactions of those people in spider map.

The map itself is completely interactive allowing the user to click on other people displayed to bring up their maps. The display can be dragged for navigation as well as zoomed in on and out of.

MentionMapp looks cool and works really well. It doesn’t go into great detail about a particular users influence but does accurately map out who that person talks to, how often and what kind of connections they have built up.

I use this tool to keep an eye on the relationships I build up on Twitter and to see if there are people my friends follow that I should too.

Tweet Stats

 

Tweet time density graph

Tweet time density graph

This web app is for those among us who’d like to know how much they use Twitter, how often and what kind of patterns their tweets have stamped out.

Basic information is displayed first such as tweets per day (tpd) and tweets per month (tpm).

Tweet Stats goes into greater detail by analysing the timing of our tweets on certain days to pinpoint our most active times during the week. You can also check out the ‘tag cloud’ which displays your most used #hashtags.

Other areas of our tweeting also get attention such as our conversations (which users do we @reply to most) and which method we use to access Twitter. The design of this app could be a lot better but overall it’s a solid source of your Twitter statistics.

Monitter

Multiple real-time feeds

Multiple real-time feeds

Quite a basic idea but an idea solution for any journalist, blogger, researcher or marketer who needs to monitor a developing situation.

Presently, clicking on a trending topic on Twitter will reveal the most popular tweets along with a few from people connected to you in some way (followers, nearby etc..). While this is handy it’s not very practical for getting second by second updates on a developing new story or online trend.

Monitter allows users to search for a keyword (multiple keyword columns can be open at one) and displays every single tweet posted.

For busy topics it can be hard to keep up with the tsunami of tweets so it’s best to keep multiple columns open with narrower search terms.

An invaluable tool for those who like to know what’s happening, as it happens.

Klout

My Klout score, hovering just above average

My Klout score, hovering just above average

For anyone interested in how much weight their tweets carry, Klout is the tool for the job. It looks at every aspect of your Twitter account from follower numbers, retweet trends, interactions and conversations taking place about you.

They’ve developed a scale on 1-100 where your Klout score will place. A score of 40 indicates an average Twitter klout. As you can see I’m hovering just above that.

A score of 60 indicates a medium amount of influence probably in a specific niche or industry.

Then comes the big players such as @BarackObama and @LadyGaGa who will have a Klout score of 100. These guys influence millions of people with every single tweet and have enough force to get a topic trending within minutes.

BookRx

Book selection based on my tweets

Book selection based on my tweets

This one is for the bookworms. Instead of analysing your Twitter feed for the benefit of business, why not do it for you.

BookRx analyses your tweets and figures out what kind of things interest you the most. It then further analyses these tweets and those of others similar to you, along with the books these people read and tweet about. From this, lists of suggestions for each category are generated.

I really like BookRx because it goes beyond the boring blog post that follow the ‘10 books for people who lie XYZ’ and generate a list just for you. What’s more, many of the books will be unheard of or popular titles you simply wouldn’t have considered reading.

Conclusion

So there you have it, five tools to analyse your Twitter account. Do you know of any other apps to investigate your online presence?

 


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