Thanks to the availability of web-based CRM software it is now redundant to manage customer relations and your human resources department through mountains of filing or spreadsheets. An online CRM make the process quicker, easier, and generally more efficient. This is achieved through offering a wide range of capabilities including the ability to track customer interactions and allowing employees to book time off.
The great thing about web-based CRM apps is that they are always-on and always available from any device you happen to be using. Another great feature of cloud-based CRMs is that they can integrate with many of your other web-based business systems, making you more productive, and allowing you to feed sales data to other areas of your company.
The advantages of using cloud CRM software are numerous. In this article I will highlight the unique differences between some of the top CRM solutions in order help you find the best CRM solution for your business needs.
Read on to find out more!
There are several reasons why Insightly is a good product. For starters, it is a comprehensive piece of kit that bundles together a range of functionality into one cloud-based app. It is a project management solution, collaboration tool, and CRM system rolled into one. Add to that its attractive and user friendly interface that makes it easy for businesses to be up and running within minutes, and you have a one-stop solution that ensures good user adoption.
Insightly, in addition to its payment tiers, offers a free way to use the application. This is allows up to two users to use the application and still offers a range of features including the ability to store up to 2500 records and gain access to up to 200MB of storage space. This option would be perfect for a small freelance business that needs a CRM tool that isn’t going to dent their profits.
Price: Freemium Option. Pricing starts at $12/month per user.
There is, probably, no reason not to introduce Salesforce to the average SaaS user. The California-based company blazed a trail in this space by offering the first popular CRM solution in the cloud, making it a benchmark for other, similar apps in the space.
Salesforce has been most prominently praised for its ‘Leads’ capability. Through the leads function the application will allow you track the highest impact leads which offer the most realistic possibility of a sale. This has been combined with historical data for a business’s marketing team, in order to allow them to track the success of campaigns over time. This feature has become most useful to businesses as it cuts out a large amount of analyzing that would of been necessary in the past.
Price: From £17/month per user.
Infusionsoft is another cloud-based system that has strong CRM capabilities, alongside marketing and eCommerce functionality. This solution allows you to keep all your contact information, import these contacts from other systems such as email, prioritize them according to importance, score them based on their marketing interactions, and track their engagement.
Infusionsoft’s main selling point is that it is focused for small businesses and this is reflected in a set monthly payment instead of scaling based on the number of the users. This makes the tool economically beneficial while giving you access to the whole package. The feature that most attracts these types of businesses to Infusionsoft is the ability to create online storefronts. For many this would be a difficult and costly addition to their business.
Price: From $199/month.
Having a mobile app is key for any CRM solution, and that is where Base CRM comes into its own. All of the features of the app are available on-the-go and work seamlessly, no matter what mobile device you are using. It may not be as big a name as the likes of Salesforce, Zoho, and Nimble, but it sure is one to watch.
One of these features is Base Voice, a CRM tool that allows to you call, record calls and keep call logs for the future. The call logs feature has the potential to be a very useful asset for your business, as it allows you to establish how sales strategy has improved over time and whether their are still problems in your system.
Price: From $25/month per user.
Zoho CRM has customizable dashboards that provide regular status updates about your deals. This CRM – part of Zoho’s mighty suite of SaaS products – allows your to track contacts and leads separately, enabling better segmentation of your conversion rates. The dashboard then provides you with a snapshot of your deal flow. Finally, the Conline RM integrates with a bunch of SaaS solutions in the market to enable easy import and export of data.
Zoho CRM also gives users the option to set up automated workflows to make following leads even easier. Rules are set up through these workflows and events will then occur automatically. One of best uses of this is upon sending an email an event can trigger and in turn a new lead will be added to the system.
Price: From $12/month per user.
A list of top CRMs wouldn’t be complete without Nimble. Where Nimble stands out is in its social capabilities, as it automatically links social profiles on Facebook, Twitter and LinkedIn to business contacts, allowing you to engage better and through more channels. As well as social engagements, it brings email conversations, calendars, and contact profiles together in one place.
Through these social networking channels Nimble will then rank your best engagement and employment opportunities. This is all displayed on an extremely useful dashboard which condenses your daily workload into opportunities, a to-do list and a section for upcoming deals.
Price: From $15/month per user.
Pipeliner prides itself on being a visual solution, with a plethora of interactive 3D charts and dashboards. Not only that, it boasts a super simple pricing plan with a flat fee per month, meaning you won’t be caught out by any additional extras sneaked in their by a vendor. If you’re interested in finding out more about CRM pricing structures, Pipeliner has put together a useful post on demystifying costs.
Unlike most web-based CRM solutions Pipeliner also covers your task management and team collaboration needs. When this is linked together with a simple price plan, the ability to track leads and manage contacts, Pipeliner is definitely a great contender for the whole package.
Price: From £25/month per user.
For more information about web-based CRM applications, visit our sister site GetApp and compare the top CRM software. Let us know in the comments below your preferred CRM tool!