If you’re not using social media to promote your business then frankly you’re a dinosaur. Effective social media usage is an essential part of making sure your business gets its message across properly and that your customers are satisfied. But keeping tabs on the many different social media channels out there is daunting. Thankfully, there’s a whole bunch of web-based social media marketing software to help you keep on top of things.
Social media management web apps make it easier than ever to market your business and respond to customer demands and requests on the move 24/7, and many of these apps make things even easier by including Chrome extensions for social media management. We’ve looked at five social media apps for web which also have Chrome extensions so that you can use them on any platform in your browser. These will help you to keep track of what, where, and how your brand is being talked about online. They’ll also ensure that you’re able to keep ahead of interactions with customers and clients to effectively market your business!
Be aware that all of these apps are subscription-based, but free trials are available to give you a feel for how easy they will make your social media marketing efforts.
Zoho Social is very efficient at real-time monitoring of social media and provides actionable insights to help you create better content. With it you can create, schedule and publish focused content across social media networks from anywhere. You can reach out to your audience at the right time with the smart schedule feature which makes sure you don’t get forgotten in the social media deluge.
You can also work on your content offline and your drafts will automatically sync once you are online. With hashtag listening and analytics reports, Zoho Social puts more social media marketing power in your hands.
Zoho Social has a Chrome extension called Zoho SocialShare which allows you to share content to followers from the Chrome browser. It adds an icon to your navigation bar through which you can draft, schedule or publish content you visit on the web as per your convenience although you can’t access any of Zoho Social features through it.
Oktopost is an integrated social media marketing tool that allows you to easily manage various social campaigns and post messages to your Facebook, Twitter, Google+, and LinkedIn pages from one and the same screen. The app also lets you measure your social media marketing ROI against the key performance indicators you set up for each of your campaigns, which can include social traffic, conversion rate, and shares or “mentions.”
The Oktopost Chrome extension lets you easily share content to your various social profiles straight from your browser. You can still track clicks, conversions, and leads as if you were posting directly through the Oktopost platform.
SproutSocial is a social media management tool designed to help businesses discover new customers and expand their social media reach. The application addresses the four main areas of social media success: monitoring, engagement, measurement, and growth.
The Smart Inbox within SproutSocial brings together all your messages from all your social profiles, and you can monitor keywords related to your brand across the whole of social media. There are also powerful features for social CRM, publishing, analytics, collaboration, and more.
The app’s social media extension for Chrome lets you easily share web content through SproutSocial. Simply click the icon and you’ll be able to post something through any of the social profiles that you’ve set up.
Hootsuite is a very popular web social media management app which also has a Chrome extension. The Hootsuite web app and Chrome extension allow you to publish updates, track activity, and analyze results across multiple social networks, including Twitter and Facebook.
Hootsuite is designed for companies that want to get more value from their social media activities by managing campaigns, engaging with customers and collaborating internally from one easy to use dashboard. You can try Hootsuite for free but you must subscribe to one of three plans to continue using it.
Antavo is all about turning your social media followers into quality email subscribers. The Antavo web app also has a Chrome extension which enables deeper engagement with followers and also provides more in-depth insights to meaningfully communicate with your audience.
Antavo makes it easy to run viral contests, sweepstakes and giveaways and harvest thousands of email addresses from your Facebook Page and website.
You can re-target to those who have entered your contests before so that your advertising is more focused and effective. Using Antavo, you can also build subscriber groups based on their social interactions, engagement level and form field responses.
In a nutshell, Antavo enables you to know everything about your subscribers to target them with the right message on social media.
HubSpot is a powerful inbound and social media marketing web app that keeps tabs on all channels of social media. Hubspot can analyze your marketing efforts with detailed dashboards for landing pages, emails and blogs. HubSpot also has some handy CRM features such as detailed contact records and automatic updating of marketing contacts in your database to complement its social media monitoring tools.
HubSpot enables you to engage with your social media audience in real-time with features such as the ability to compose and schedule social media posts in-app or from third party apps such as Safari, Photos and Flipboard. You can of course monitor keywords with hashtags and receive push notifications of when HubSpot has detected a mention.
Hubspot has a handy Chrome Extension called Sidekick by HubSpot which allows you to use some of HubSpot’s features within Google Chrome. Sidekick by HubSpot allows you to see a person’s title, company, social profiles, and recent tweets and view recent conversations, email opens/clicks, and other email activity and provides a good complement to the web app.
Thanks to these social media Chrome extensions your social media presence will be under control and you can get your brand and message across to customers the right way. Let us know which web apps or extensions you use for managing your business and social media presence. And be sure to check out GetApp’s ranking of the top 25 social media marketing software.