20 Killer Email Marketing and Promotion Apps

With so much competition in the marketplace, even a great product cannot survive by itself. Word of mouth is effective, but too slow. Print & electronic media promotions get a lot of attention but are too costly. Email marketing happens to be the middle ground with the ability to deliver a minimum guarantee in marketing campaigns.

One problem with email marketing is that even a tiny mistake or a misplaced keyword could mean that your email will end up in the spam folder. There are a number of apps that help you to maintain the balance between being informative and less annoying. Today we’ve rounded up a list of prominent players in the marketing & promotion field, after the break.

MailChimp

MailChimp

MailChimp

With more than 400,000 users and 20 million emails served daily, MailChimp is one of the most popular & widely used Marketing and Promotion web apps. On top of having a great list of features in its core, MailChimp has a great & free API that empowers its users to integrate with popular third party services like Google Contacts, PayPal, Twitter, Wufoo and many more. MailChimp’s email-marketing platform via third-party integrations. MailChimp offers an unbelievable free account which allows you to send up to 3000 mails to an emailing list of up to 500 people.

AWeber

AWeber

AWeber

Founded in 1998, AWeber is a well known name synonymous with the concept of email marketing itself. Some of the strong suites of AWeber that made/make them famous even among the non-tech-savvy people is its ability make it easy to create professional signup forms for websites, build an email list and stay in touch with them using the templates from a wide ranging collection. Aweber does not have a free account but there is a trial period where the customers can pay only $1 for their first month.

VerticalResponse

VerticalResponse

VerticalResponse

VerticalResponse pitches itself as being the quickest and easiest way to promote our business and they do have a large, loyal customer base. Customers are privy to free full-service support from email marketing experts via email, phone, Twitter and live chat. VerticalResponse offers a 30 day free trail period for prospective customers to check out the service.

Constant Contact

Constant Contact

Constant Contact

Constant Contact is one of the heavyweights in the field of Email marketing. As a bouquet service they also offer online survey and event marketing tools. Constant Contact offers a 60 day no risk trail period along with a free personal coach to help you get the full value of their offerings.

Campaign Monitor

Campaign Monitor

Campaign Monitor

Campaign Monitor is known for being the white label email marketing service for freelancers & web developers. The reason being the flexible pay per use pricing – you only pay when you send an email campaign to more than 5 people. Emails campaigns are charged a flat $5 plus 1 cent per email sent, making way for freelancers to earn a tidy profit.

Pure360

Pure360

Pure360

The USP of Pure360 is the deep integration Google Analytics in the email campaigns. With this feature you know exactly where your email traffic is coming from and what people are doing on your site after they click through, enabling insight into how email recipients are reacting to your messages. The service is a bit pricey considering the fact they charge for setup, monthly subscription and a per email delivery charge.

Breeze

Breeze

Breeze

From ElementFusion the creators of LightCMS, comes Breeze, a Web 2.0  email marketing & promotion app with a rich user interface. They follow the same pricing model of Campaign Monitor and you pay a flat delivery fee of $10 plus 2 cents per recipient if the list has more than 5 addresses.

Campaigner

Campaigner

Campaigner

Campaigner marketing & promotion web app is designed for small businesses. 97% of Campaigner emails are delivered to email inboxes and not the spam folders. A free trial with unlimited emails is available for those testing the service.

Emma

Emma

Emma

Monthly newsletters, invitations, promos and more can be sent with Emma’s real-time response tracking, to keep track of who’s opening, clicking, signing up and more. They also offer premium custom email template services to make your brand stand out. A free trial account cannot be set up without contacting the Emma team first.

dotMailer

dotMailer

dotMailer

dotMailer has been around for 11 years now and has an intuitive marketing campaign user interface. All customers have access to an exclusive account manager to be their guide around the system. If you are not satisfied with their app, there is a 14 day money refund guarantee.

iContact

iContact

iContact

With a 99% delivery rate, iContact is the right tool to engage, educate, and retain your valued customers & prospects as well with effective email marketing campaigns that can maximize your marketing and promotion efforts. A 15 day full featured trial period is offered to those who sign up for the service.

ExactTarget

ExactTarget

ExactTarget

ExactTarget helps you to initiate permission-based email marketing campaigns as well as triggered and transactional emails as a part of your promotional efforts. Unlike other competing apps, they have a comprehensive yet complex tiered service model.

JangoMail

JangoMail

JangoMail

An exclusive 24×7 emergency customer service, the most advanced HTML editor, ability to send emails in all languages and unmatched customization & personalisation happen to be the key features of JangoMail. With the free trial account you can send upto 50 promotional emails.

benchmark email

benchmark email

benchmark email

benchmark email has a host of powerful, affordable and user friendly tools to create, send and track high-performance email and newsletter campaigns. The 30 day free trail account comes with no obligations and no credit cards.

GetResponse

GetResponse

GetResponse

Searching for a tool that can help you grab eyeballs to your marketing campaign? GetResponse can hep you with the task by letting you add videos like customer testimonials, product demos etc. right into your emails. They have a perpetual free plan that supports an email list with upto 100 addresses.

StreamSend

StreamSend

StreamSend

StreamSend enables you to build creative emails and leverage your email lists to deliver the results you want. While paid plans support thousands of email addresses, the 30 day free trial supports 200 of them.

GraphicMail

GraphicMail

GraphicMail

GraphicMail is an affordable marketing & promotion app with plans starting as low as $9.95. The 60 day no obligation free trial does not require a credit card while signing up.

Silverpop

Silverpop

Silverpop

Silverpop’s Engage marketing & promotion platform empowers you to create and manage multi-channel marketing campaigns that enhances customer value and brand loyalty.

activetrail

activetrail

activetrail

Using activetrail’s proven A/B testing you can improve your marketing campaign thereby  increasing better performance and conversion rates. With activetrail you only pay for what you send and there is no flat monthly fee.

Lyris HQ

Lyris HQ

Lyris HQ

Lyris HQ is a self hosted email marketing solution that can be integrated with search, social and mobile channels, enhanced by embedded delivery and Web analytics.

Did we miss a great marketing and promotion app? Let us know which app you’re using to promote your business via comment below. Thanks!


  • Jack

    20 apps are great. however, like someone who just knows nothing from email marketing, like me, 20 is too much to choose from and very confusing. The best is to list just about 5 apps that we can easily choose from them.

  • http://www.ashout.com/ P.K.ARUN

    Really nice collection, submitted to Digg!

  • http://www.afruit.com A.Fruit

    Breeze is actually just a reseller of Campaign monitor. So you get the exact same product, you just pay more.

    And Here’s another: http://www.freshmailer.com

  • http://alterposer.com AlterPoser

    :O Where’s Mad Mimi?

  • Gouvernante
  • http://www.convincingmail.com convincingmail

    Hi,
    These all are servicies!!! not software! you can’t install them on your server.
    Try http://www.convincingmail.com if you are looking for a software to install on your server and never pay monthly fees.

  • http://www.emailm.in Email M

    Email M also one of the email marketing web app, Add it to the list.

  • Postfuture

    Postfuture from Harte-Hanks should be at the top of this list. It’s an incredibly robust yet easy to use application that has pretty much everything everything you need from what I can tell.

  • http://twitter.com/williamherring William Herring

    I need something that I can integrate with my Gmail. Know of anything? If so, tweet me @williamherring

  • http://www.group-mail.com Tom O’Leary

    We are running a summer promotion on our award winning GroupMail email marketing software. GroupMail was developed in 1996 and is used in over 160 countries around the world. It is available to install in English, Spanish, French and German.

    Our summer promotion provides discounts up to 75% off (August only!)

    A good time to try it out. Visit http://facebook.com/groupmailsummer

    Every time I do something fun this summer, I post a video of the fun and include a discount link in the comments below the video.

  • http://www.group-mail.com Tom O’Leary

    You can also find good comparison review at:

    Email Service Providers (ESPs)
    http://email-marketing-service-review.toptenreviews.com/

    Email Marketing Software
    http://email-marketing-software-review.toptenreviews.com/

  • http://www.dotmailer.co.uk Tink Taylor

    Thanks for including us in your round-up Justin. We’d be happy to offer you or your readers a special discount if they want to try dotMailer. Just call us on 0845 337 9170 and quote ‘Appstorm’’ to save £200 off the price of a Standard Account life-time user licence.

  • http://www.studiomarch.com/ Sukh Dugal

    How do you leave MadMimi out? It has hands-on the best user experience, and we have used a lot.

  • limeworks

    Nice list, but you probably missed the best one: http://madmimi.com

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  • Matt
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  • Micky Mouse

    They make me mad as hell. Can’t unsubscribe. Just get same junk via other sender! Streamsend and the like should be obliterated.

  • Robin

    Don’t use LyrisHQ (EmailLabs) – the UI is horrible, you can’t delete demographics/input fields from the master list, and the reporting is abysmal. Considering the cost of the product, it doesn’t deserve to be on this list. Save yourself and choose MailChimp or Campaign Monitor.

  • http://www.isendit.com Gary Rosner

    iSendit is the only email marketing service designed for NON-TECHNICAL folks. It has powerful features, but is super easy to use. This is an inexpensive hosted application (no software to install). iSendit lets you create emails using MS Word and manage subscriber lists using MS Excel.

  • Rob Petrie

    Pretty good list but i have to throw in http://www.emaildirect.com/Features/Campaigns it was by far the best option for me. Had a great program to help us get what we needed.

  • http://www.activecampaign.com Jason

    ActiveCampaign EM is another (both hosted & downloaded options) – http://www.activecampaign.com/emailmarketing/

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  • Steve Owens

    You might also try Company Responder for bulk email marketing. They will allow you much larger volumes of outgoing email and also allow for greater tracking as well as list segmenting, surveys and a boat load of other features. I have been using them for over 6 months.. great
    open rates with every campaign I send out.

  • http://web.appstorm.net/roundups/20-killer-email-marketing-and-promotion-apps/?& Alden

    I’d like to thank you for the work you get in writing this posting. It has been an inspiration for me personally. I have transferred this through to a friend. thankyou

  • Joseph Nathan

    Nice Steve… Just got hooked up on Responder.
    Anyone need good info on can spam email marketing bulk
    be sure to check them out http://www.companyresponder.com/can-spam.html

  • http://www.apprvu.com/ Julius Isaman

    Thank you for this. I thought that we were not able to offer promo codes for android…can someone please share how to do that?

  • http://www.kooboomail.com/ Frank

    For self hosted solutions, IE. purchase the software once and run/send unlimited email campaigns, check out Kooboo Mail. You get all of the features and enterprise level deliverability for a fraction of the cost.

  • Roshan

    How about http://www.emailit.co which is a great email marketing solution too?

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