With so much competition in the marketplace, even a great product cannot survive by itself. Word of mouth is effective, but too slow. Print & electronic media promotions get a lot of attention but are too costly. Email marketing happens to be the middle ground with the ability to deliver a minimum guarantee in marketing campaigns.
One problem with email marketing is that even a tiny mistake or a misplaced keyword could mean that your email will end up in the spam folder. There are a number of apps that help you to maintain the balance between being informative and less annoying. Today we’ve rounded up a list of prominent players in the marketing & promotion field, after the break.
With more than 400,000 users and 20 million emails served daily, MailChimp is one of the most popular & widely used Marketing and Promotion web apps. On top of having a great list of features in its core, MailChimp has a great & free API that empowers its users to integrate with popular third party services like Google Contacts, PayPal, Twitter, Wufoo and many more. MailChimp’s email-marketing platform via third-party integrations. MailChimp offers an unbelievable free account which allows you to send up to 3000 mails to an emailing list of up to 500 people.
Founded in 1998, AWeber is a well known name synonymous with the concept of email marketing itself. Some of the strong suites of AWeber that made/make them famous even among the non-tech-savvy people is its ability make it easy to create professional signup forms for websites, build an email list and stay in touch with them using the templates from a wide ranging collection. Aweber does not have a free account but there is a trial period where the customers can pay only $1 for their first month.
VerticalResponse pitches itself as being the quickest and easiest way to promote our business and they do have a large, loyal customer base. Customers are privy to free full-service support from email marketing experts via email, phone, Twitter and live chat. VerticalResponse offers a 30 day free trail period for prospective customers to check out the service.
Constant Contact is one of the heavyweights in the field of Email marketing. As a bouquet service they also offer online survey and event marketing tools. Constant Contact offers a 60 day no risk trail period along with a free personal coach to help you get the full value of their offerings.
Campaign Monitor is known for being the white label email marketing service for freelancers & web developers. The reason being the flexible pay per use pricing – you only pay when you send an email campaign to more than 5 people. Emails campaigns are charged a flat $5 plus 1 cent per email sent, making way for freelancers to earn a tidy profit.
The USP of Pure360 is the deep integration Google Analytics in the email campaigns. With this feature you know exactly where your email traffic is coming from and what people are doing on your site after they click through, enabling insight into how email recipients are reacting to your messages. The service is a bit pricey considering the fact they charge for setup, monthly subscription and a per email delivery charge.
From ElementFusion the creators of LightCMS, comes Breeze, a Web 2.0 email marketing & promotion app with a rich user interface. They follow the same pricing model of Campaign Monitor and you pay a flat delivery fee of $10 plus 2 cents per recipient if the list has more than 5 addresses.
Campaigner marketing & promotion web app is designed for small businesses. 97% of Campaigner emails are delivered to email inboxes and not the spam folders. A free trial with unlimited emails is available for those testing the service.
Monthly newsletters, invitations, promos and more can be sent with Emma’s real-time response tracking, to keep track of who’s opening, clicking, signing up and more. They also offer premium custom email template services to make your brand stand out. A free trial account cannot be set up without contacting the Emma team first.
dotMailer has been around for 11 years now and has an intuitive marketing campaign user interface. All customers have access to an exclusive account manager to be their guide around the system. If you are not satisfied with their app, there is a 14 day money refund guarantee.
With a 99% delivery rate, iContact is the right tool to engage, educate, and retain your valued customers & prospects as well with effective email marketing campaigns that can maximize your marketing and promotion efforts. A 15 day full featured trial period is offered to those who sign up for the service.
ExactTarget helps you to initiate permission-based email marketing campaigns as well as triggered and transactional emails as a part of your promotional efforts. Unlike other competing apps, they have a comprehensive yet complex tiered service model.
An exclusive 24×7 emergency customer service, the most advanced HTML editor, ability to send emails in all languages and unmatched customization & personalisation happen to be the key features of JangoMail. With the free trial account you can send upto 50 promotional emails.
benchmark email has a host of powerful, affordable and user friendly tools to create, send and track high-performance email and newsletter campaigns. The 30 day free trail account comes with no obligations and no credit cards.
Searching for a tool that can help you grab eyeballs to your marketing campaign? GetResponse can hep you with the task by letting you add videos like customer testimonials, product demos etc. right into your emails. They have a perpetual free plan that supports an email list with upto 100 addresses.
StreamSend enables you to build creative emails and leverage your email lists to deliver the results you want. While paid plans support thousands of email addresses, the 30 day free trial supports 200 of them.
GraphicMail is an affordable marketing & promotion app with plans starting as low as $9.95. The 60 day no obligation free trial does not require a credit card while signing up.
Silverpop’s Engage marketing & promotion platform empowers you to create and manage multi-channel marketing campaigns that enhances customer value and brand loyalty.
Using activetrail’s proven A/B testing you can improve your marketing campaign thereby increasing better performance and conversion rates. With activetrail you only pay for what you send and there is no flat monthly fee.
Lyris HQ is a self hosted email marketing solution that can be integrated with search, social and mobile channels, enhanced by embedded delivery and Web analytics.
Did we miss a great marketing and promotion app? Let us know which app you’re using to promote your business via comment below. Thanks!