10 Great Apps to Measure & Monitor Social Media

For long businesses have ignored the real concerns and feedback from ordinary consumers. They did things their own way without much of a risk of negative publicity. With the advent of social media, the cozy cocoon they had built has been taken down. Today, social authority is much more widely spread.

Twitter and Facebook gives every average Joe a unique voice and global reach. Brands can be built or brought down in 140 characters or less. Responsible businesses take social media seriously and after the break you will find a list of apps to monitor and measure the social pulse.


This roundup is a supplement to our earlier one, “10 Apps for Monitoring Social Media” and you can find a lot of popular apps mentioned there.

Echofon

Echofon

Echofon

Echofon is not a full blown app per se. It’s a plugin that runs on Firefox, but is jam packed with a whole lot of features. Echofon for Firefox appears conveniently within your browser window. This is especially handy if you click a lot of links in tweets or post a lot of links as you browse. It notifies you when friends post tweets and has a text entry field for posting your own tweets. Echofon syncs unread tweets with your iPhone when you use Echofon for iPhone.

Support for Multiple Social Networks : No
Access to Multiple Accounts : No
Paid Upgrades : No
Graphs & Analytics : No

Klout

Klout

Klout

The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score. Eventhough it sounds a bit complicated, in practice it really isn’t. Check out our in depth review of the web app here and learn how to make the most out of it.

Support for Multiple Social Networks : Yes
Access to Multiple Accounts : Yes
Paid Upgrades : No
Graphs & Analytics : Yes

tap11

tap11

tap11

tap 11 helps you measure the results of each campaign with per-tweet analytics (tweet impact, reach, clicks, retweets, replies) and overall engagement with a comprehensive analytics dashboard. You can also manage how multiple team members tweet across multiple accounts.

Support for Multiple Social Networks : Yes
Access to Multiple Accounts : Yes
Paid Upgrades : Yes
Graphs & Analytics : Yes

SocialFlow

SocialFlow

SocialFlow

SocialFlow claims that it is the only platform that dynamically publishes your content when it will resonate most with your customers and audiences on Twitter. The app helps you take the guesswork out of social messaging and start acquiring more engaged fans and followers that click, retweet and mention you more.

Support for Multiple Social Networks : Yes
Access to Multiple Accounts : Yes
Paid Upgrades : Currently in Beta
Graphs & Analytics : Yes

PeerIndex

PeerIndex

PeerIndex

PeerIndex helps you understand and benefit from your social and reputation capital (Boy! They do come up with snazzy terms don’t they!) online. Install the Firefox and Chrome plugins to see PeerIndex of people within the tweet stream and around the web. I particularly liked their interpretation of the Topic fingerprint. The topic fingerprint shows a person’s resonance within each of eight benchmark topics and you can immediately find the domain of the tweets without actually having to go through a bunch of them.

Support for Multiple Social Networks : Yes
Access to Multiple Accounts : Yes
Paid Upgrades : Currently in Beta
Graphs & Analytics : Yes

TwitterCounter

TwitterCounter

TwitterCounter

The name itself is self explanatory. TwitterCounter is a web app that provides statistics of Twitter usage and tracks over 14 million users and counting. Twitter Counter also offers a variety of widgets and buttons that people can add to their blogs, websites or social network profiles to show recent Twitter visitors and number of followers.

Support for Multiple Social Networks : Yes
Access to Multiple Accounts : Yes
Paid Upgrades : Yes
Graphs & Analytics : Yes

BackType

BackType

BackType

BackType helps you make sense of social media so you can make better marketing decisions. You can search by a name of the person, topic of interest or a URL to get a good understanding about their social influence.

Support for Multiple Social Networks : Yes
Access to Multiple Accounts : Yes
Paid Upgrades : No
Graphs & Analytics : Yes

Topsy

Topsy

Topsy

Topsy is a realtime search engine powered by the Social Web. Unlike traditional web search engines, Topsy indexes and ranks search results based upon the most influential conversations millions of people are having every day about each specific term, topic, page or domain queried.

Topsy’s algorithms dynamically identify influencers within the Social Web for any searchable criteria, using these influence calculations to rank results. This means realtime search results are highly relevant & devoid of noisy stream of conscious content.

Support for Multiple Social Networks : Yes
Access to Multiple Accounts : Yes
Paid Upgrades : No
Graphs & Analytics : Yes

Crowdbooster

Crowdbooster

Crowdbooster

With Crowdbooster, you get to analyze the performance of your individual tweets with an interactive graph and table to quickly understand what worked and what didn’t. Customize the date range to better understand the impact of your campaign. Drill down to see replies, retweets, clickthroughs, and reach across your different tweets and campaigns.

Find out exactly how many impressions each of your followers has generated for your brand through retweets. Use this information to target special deals, rewards and promotions to the people who are impacting your brand the most.

Support for Multiple Social Networks : Yes
Access to Multiple Accounts : Yes
Paid Upgrades : Currently in Beta
Graphs & Analytics : Yes

Sysomos

Sysomos

Sysomos

Sysomos is redefining social media analytics with a powerful product suite that provides customers with the tools to measure, monitor, understand and engage with the social media landscape. Apps from Sysomos provide instant access to all social media conversations from blogs, social networks and micro-blogging services to forums, video sites and media sources.

Support for Multiple Social Networks : Yes
Access to Multiple Accounts : Yes
Paid Upgrades : Yes
Graphs & Analytics : Yes

Share Your Thoughts!

How easy it is to tackle a social media campaign? Which one si your favorite app to monitor and track social interactions?


  • Tim

    Social media is dead. James Franco said so. And Prince said the Internet is over.

  • Pingback: 10 tolle Apps für den Social Media Nutzer » WebdesignLabs

  • http://igo2group.com/ Michael Green

    We use #sysomos and get great value from MAP/Heartbeat

  • http://inspirationfeed.com inspirationfeed

    Great roudup, and very descriptive explanations. I’m debating to use one of the following services, because tracking links and views with bit.ly and goo.gl and su.pr has become confusing.

  • http://www.janiklipke.com Janik Lipke

    Great Article, I was thinking about measuring my influence on social media and I think that I’m well served with one of these apps.
    Don’t know which one to have a closer look at right now, but Crowdbooster looks pretty interesting.
    Cheers

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