The benefits of listening to or monitoring Social Media are growing at a break neck pace. Social media is the fastest way to reach out to people. For instance, if you’re looking to get open positions filled in your establishment, there’s a high probability of getting the word out quicker via social platforms. Not everyone is monitoring recruitment sites, your company’s careers page or the corporate blog for vacant positions.
When you send out a tweet with a proper hashtag, say “#jobs”, the chances of it reaching more people is highly likely. This is just a sample among some really lucrative domains like customer support, business intelligence and market survey, among others. Checkout our list of great apps for monitoring multiple social media platforms after the fold.
Arguably the king of social media management tools, with an arsenal of features under its hood. This web app leverages the power of HTML5 to manage multiple social networks using multiple accounts, keep track of trends, monitor keywords and much more. Hootsuite helps you to make sense of the exponential downstream tweets and updates filtered and assigned to columns.
Multiple users can tweet from the same account helping you to rotate members of your customer support team working on shifts. Tweets can be scheduled and audio alerts can be set to notify when there are new tweets. They also have powerful mobile clients on all major smartphone platforms for on the go social media fix.
A lot of features that have now become standard features in major social media tools emerged from CoTweet. Until the arrival of HootSuite, they were the destination of choice for corporates and commoners alike when it came to social media management. Eventhough they’ve stopped calling them the “Social CRM”, the way user profile information and threaded conversations had with them are presented in the right sidebar is pretty useful.
You can also add notes to the conversation, add them to lists and see their social media influence with their Klout rating. Apart from Facebook integration, the app is tightly integrated to the ExactTarget’s email marketing app and the Salesforce CRM.
With a homepage that looks like it was designed in the bygone Web 1.0 era, it’s hard to believe that SocialOomph packs so many features under the hood. With this web app, in addition to keeping an eye on Twitter and Facebook, you can also publish posts to your blog as well. With the help of predefined tweet channels, tweets from selected breaking news sites, technology news sites, celebrities and more can be viewed. You can schedule your tweets, replies, DMs, Facebook updates and blog posts with the help of SocialOomph.
Social mention is a social media search engine. Once you enter the keyword, the web app searches almost every popular social media website such as Google blog search, Twitter, Facebook, Delicious, Digg etc. Search results are up to the minute and the app also weighs the sentiment & mood of the results and ranks them positive, negative and neutral.
You can opt in for email alerts to keep track of future updates pertaining to the keyword or subscribe to the RSS feed. Search results can be exported as a csv file and you do not have to sign up to avail all these awesome features.
Postling happened to be the surprising find while researching for this roundup. The web app is tastefully designed, easy to use and is well documented. With the help of smart workflows, you can publish simultaneously to popular social media platforms like WordPress, Facebook, Twitter, Blogger, and Flickr. Scheduling of posts is available as well.
Comments from all the platforms are aggregated and responses can be posted from Postling itself. All the conversations are threaded, making sure every user query is addressed without fail. If you are using the app to monitor multiple businesses, organize your social media accounts into the respective brands to avoid overflow.
TweetDeck is one of the oldest social media monitoring apps. Developed as a desktop Twitter client, today the app has branched out and positions itself as a real time social media browser connecting you with platforms like Facebook, MySpace, Twitter, Foursquare, Google Buzz, LinkedIn among others. Though it isn’t a web app per-se, the most popular client of the app is its Adobe Air desktop app.
TweetDeck supports old & new style Retweets, scheduling and previewing of short URLs. Staying on top of the latest trends has never been easier, thanks to the trending columns and the all new TwitScoop feature.
Just like TweetDeck, Seesmic also has an app for every major platform out there. As an icing on the top, there’s a web app as well. Seesmic web is free and lets you process your messages from an email-like interface, view and add to your Twitter lists and save your searches synced with Twitter. Using Mr. Tweet you can discover people who share common interests and follow them. Messages from a number of foreign languages can be translated right from the app.
Now part of AOL, Brizzly is a web app that helps you monitor chatter from Twitter, Facebook and Foursquare check ins. It does not support columns like Seesmic and Hootsuite, but you can create custom search links to keep track of keywords. The web app supports image & video preview of posted links and with the new Picnics feature, you can initiate group chats with friends, family and coworkers.
Sprout Social is a premium web app, that promises to deliver conversation regarding your brand from across the web, be it may tweets, reviews, blog posts or news. The app tries hard to put all the conversations to use with the help of its business intelligence tools. From one simple yet gorgeous interface, charts and graphics of clickthroughs, user engagement, influence etc. are displayed.
Targeting the Enterprise market, applications from Radian6 are useful for social media monitoring and engagement by public relations, marketing, customer service and support professionals to better understand and serve their customers.
Share Your Thoughts!
What is your take on the round up? Did we miss a great social listening/monitoring app? Share your thoughts in the comments section. Thanks!