10 Apps for Monitoring Social Media

The benefits of listening to or monitoring Social Media are growing at a break neck pace. Social media is the fastest way to reach out to people. For instance, if you’re looking to get open positions filled in your establishment, there’s a high probability of getting the word out quicker via social platforms. Not everyone is monitoring recruitment sites, your company’s careers page or the corporate blog for vacant positions.

When you send out a tweet with a proper hashtag, say “#jobs”, the chances of it reaching more people is highly likely. This is just a sample among some really lucrative domains like customer support, business intelligence and market survey, among others. Checkout our list of great apps for monitoring multiple social media platforms after the fold.

Hootsuite

Hootsuite

Hootsuite

Arguably the king of social media management tools, with an arsenal of features under its hood. This web app leverages the power of HTML5 to manage multiple social networks using multiple accounts, keep track of trends, monitor keywords and much more. Hootsuite helps you to make sense of the exponential downstream tweets and updates filtered and assigned to columns.

Multiple users can tweet from the same account helping you to rotate members of your customer support team working on shifts. Tweets can be scheduled and audio alerts can be set to notify when there are new tweets. They also have powerful mobile clients on all major smartphone platforms for on the go social media fix.

CoTweet

CoTweet

CoTweet

A lot of features that have now become standard features in major social media tools emerged from CoTweet. Until the arrival of HootSuite, they were the destination of choice for corporates and commoners alike when it came to social media management. Eventhough they’ve stopped calling them the “Social CRM”, the way user profile information and threaded conversations had with them are presented in the right sidebar is pretty useful.

You can also add notes to the conversation, add them to lists and see their social media influence with their Klout rating. Apart from Facebook integration, the app is tightly integrated to the ExactTarget’s email marketing app and the Salesforce CRM.

SocialOomph

SocialOomph

SocialOomph

With a homepage that looks like it was designed in the bygone Web 1.0 era, it’s hard to believe that SocialOomph packs so many features under the hood. With this web app, in addition to keeping an eye on Twitter and Facebook, you can also publish posts to your blog as well. With the help of predefined tweet channels, tweets from selected breaking news sites, technology news sites, celebrities and more can be viewed. You can schedule your tweets, replies, DMs, Facebook updates and blog posts with the help of SocialOomph.

social mention

social mention

social mention

Social mention is a social media search engine. Once you enter the keyword, the web app searches almost every popular social media website such as Google blog search, Twitter, Facebook, Delicious, Digg etc. Search results are up to the minute and the app also weighs the sentiment & mood of the results and ranks them positive, negative and neutral.

You can opt in for email alerts to keep track of future updates pertaining to the keyword or subscribe to the RSS feed. Search results can be exported as a csv file and you do not have to sign up to avail all these awesome features.

Postling

Postling

Postling

Postling happened to be the surprising find while researching for this roundup. The web app is tastefully designed, easy to use and is well documented. With the help of smart workflows, you can publish simultaneously to popular social media platforms like WordPress, Facebook, Twitter, Blogger, and Flickr. Scheduling of posts is available as well.

Comments from all the platforms are aggregated and responses can be posted from Postling itself. All the conversations are threaded, making sure every user query is addressed without fail. If you are using the app to monitor multiple businesses,  organize your social media accounts into the respective brands to avoid overflow.

TweetDeck

TweetDeck

TweetDeck

TweetDeck is one of the oldest social media monitoring apps. Developed as a desktop Twitter client, today the app has branched out and positions itself as a real time social media browser connecting you with platforms like Facebook, MySpace, Twitter, Foursquare, Google Buzz, LinkedIn among others. Though it isn’t a web app per-se, the most popular client of the app is its Adobe Air desktop app.

TweetDeck supports old & new style Retweets, scheduling and previewing of short URLs. Staying on top of the latest trends has never been easier, thanks to the trending columns and the all new TwitScoop feature.

Seesmic

Seesmic

Seesmic

Just like TweetDeck, Seesmic also has an app for every major platform out there. As an icing on the top, there’s a web app as well. Seesmic web is free and lets you process your messages from an email-like interface, view and add to your Twitter lists and save your searches synced with Twitter. Using Mr. Tweet you can discover people who share common interests and follow them. Messages from a number of foreign languages can be translated right from the app.

Brizzly

Brizzly

Brizzly

Now part of AOL, Brizzly is a web app that helps you monitor chatter from Twitter, Facebook and Foursquare check ins. It does not support columns like Seesmic and Hootsuite, but you can create custom search links to keep track of keywords. The web app supports image & video preview of posted links and with the new Picnics feature, you can initiate group chats with friends, family and coworkers.

Sprout Social

Sprout Social

Sprout Social

Sprout Social is a premium web app, that promises to deliver conversation regarding your brand from across the web, be it may tweets, reviews, blog posts or news. The app tries hard to put all the conversations to use with the help of its business intelligence tools. From one simple yet gorgeous interface, charts and graphics of clickthroughs, user engagement, influence etc. are displayed.

Radian6

Radian6

Radian6

Targeting the Enterprise market, applications from Radian6 are useful for social media monitoring and engagement by public relations, marketing, customer service and support professionals to better understand and serve their customers.

Share Your Thoughts!

What is your take on the round up? Did we miss a great social listening/monitoring app? Share your thoughts in the comments section. Thanks!


Responses

Add Yours
  • I’m in the process of reviewing these so it would be great to hear what people had to say on each of these.

    Also – there’s SM2, Overtone and SocialRadar to add to the mix. All premium services like Radian6.

  • Thanks for the list, I’ve been using Hootsuite for a while, it’s multiple platform functionality and analytics are the big draw card for me. You can filter and manage several accounts of different niches. I’ll check out some of your other suggestions, thanks again for the useful post.

  • I have used three of the above and will be trying others you mention, thanks for this.

    TweetDeck is the one I seem to be going back to the most. My only concern is a UI issues, moving across the many hashtags and list columns I have is a bit of a nuisance.

    HootSuite is better for this thanks to the tabs that can be set but a web interface doesn’t respond as quickly as an application.

    I have recently tried Seesmic which probably has the better UI for my needs but with Desktop 2 lists don’t update so quickly, I receive constant 4Square http errors and LinkedIn rarely works unless I refresh. I was hoping their last update would resolve these issues but not for me.

    But all these tools are pretty wonderful, the above are just minor issues really.

  • Thanks for starting this discussion! From the list, I’ve used HootSuite, TweetDeck, and Radian6. As of now, I like TweetDeck’s interface better than HootSuite’s for communicating across multiple platforms and tracking conversations, but I think HootSuite has a better analytics tools (as others have mentioned). So, I guess it depends on your goals and/or personal preferences. They’re both great tools. Radian6 is a good social media monitoring and analytics tool, but I’d like to throw Sysomos into the ring. I think it’s incredibly easy to use–from pulling data/charts to filtering conversations by various metrics to adjusting the automated favorability tags to customizing topics–and their customer service folks are a huge help along the way.

  • Hey Justin!
    Thanks for including us on your list! We appreciate the mention :)

    All the best,
    Genevieve Coates
    Community Analyst – Radian6

  • Another tool you may want to look into is Sysomos (http://sysomos.com). We offer software to monitor, engage and provide in depth analysis of social media.
    I invite you to check us out for yourself.

    Cheers,
    Sheldon, community manager for Sysomos

  • Thanks for the list, I had never heard of postling before, I have just gone over to the site and signed up and I have to say I really like it. Thanks for the list it’s been a great help :)

  • I guess threadsy.com is another alternative..

  • hi, thank you for the list, and i need to know if i can use any of the apps monitoring Social Media on my website.
    thank you.

  • As well as missing out Sysomos, the list also omits popular social media monitoring tools like Alterian SM2 and Brandwatch. Brandwatch is the leading European monitoring app, and it can be tried out for free by requesting a demo on our website (brandwatch.com).

    Thanks,

    Joel

  • I want to share my web app that gathers and analyzes U.S. Politician’s Twitter Feeds (http://www.PolitickerUSA.com), I think it is a fun way to monitor the world of Politics.