Pinterest is one of the newest popular social media services and it’s especially great for brands with easily shareable photos. But because Pinterest uses pictures instead of words, it’s hard to track your brand when people aren’t actually mentioning your name.
That’s where Curalate comes in. It’s a web app for brands who want to manage and track their brand presence on Pinterest. It automagically finds your brand images on Pinterest using image recognition algorithms, and allows you track and monitor what your fans are saying and how they’re sharing your products and pictures.
Let’s see how easy Curalate is to use and whether it’s a good resource for brands.
Curalate offers a free trial for 14 days, but it’s not an instant sign up. You request a trial on their website and they manually set everything up for you. Right now there is a bit of a delay getting your account set up because they are a bit overwhelmed with sign-ups.
Once the Curalate staff sets up your account, your data will be available in 24-48 hours.
Since Curalate is for brands and not just the average user, they only offer paid subscriptions, which start at $19 per month for 1 user. The Pro version is $49 per month, and gives you 2 users and 2 competitors to track, as well as a few extra features like fan engagement and conversation monitoring. The Enterprise version is $99 per month and gives you 4 users, 4 competitors and additional features like custom date ranges and deep content analytics. You can add additional users and competitors to the Pro and Enterprise plans for $15 and $10 extra per month, respectively.
While Curalate may not be affordable for small time companies, it’s definitely affordable if you’re a successful online money maker and really want to track your brand presence on Pinterest.
Sense of Humor
After perusing the website for a few minutes, I watched the How Curalate Works video to get a better understanding of what Curalate thinks of their service and how it benefits brands.
I loved the video, and I love their webiste because I really enjoy their friendly, conversational tone. More and more web apps and brands are using humor and made-up words (automagically, anyone?) to appeal to their audience. In all of their communication with customers, they use the same friendly tone and sense of humor.
Tracking Your Brand
When you first login to Curalate, you’re greeted with a dashboard – Brand Activity Yesterday. There are three main areas right now: Take Action, Track Results and Dive Deeper.
Curalate looks at Pinterest brand activity in two ways: organic activity from your website and activity on your Pinterest pins and boards.
The Track Results tab only shows organic activity from your website – which is when a user pins something directly. On this tab, you can see Content Engagement (pins, repins, likes, comments and impressions), Content Growth and Traffic Growth. Now you can track based on date ranges; the default is the last 3 months.
You can also connect your Google Analytics account to easily track how many visitors you are getting from your Pinterest account.
By connecting your Pinterest and Twitter accounts, you can respond to your customers from within Curalate, making it easier to reach out to those who are talking about your brand. You can separate your brand activity into pins, tweets, repins, comments and more from the Take Action dashboard. Commenting on a pin or tweet is as easy as clicking a button and typing your comment.
Probably the most helpful feature here is the Build Community section – you are given a list of users to follow based on their interactions with your brand, pins and tweets. Knowing which users to follow is not always an easy game, but Curalate makes this simple for you.
The Dive Deeper section shows activity from your Pinterest account – your pins and boards. In this section, you can get more detailed data about your followers, interactions and board activity on Pinterest. This section is incredibly helpful as a brand monitor because you can easily see which boards are popular and find out why pepole are interacting more with certain content.
Keywords, Competitors & Other Brands
I added some keywords to monitor and after a few minutes, only a few items showed up in the dashboard. After waiting about twenty minutes, more showed up, but it’s still not as many results that are returned when searching Pinterest for those keywords.
Adding a competitor is easy and a very important thing to do if you actively compete with other brands in social media. Like your brand data, competitor information takes 24-48 hours to appear in your dashboard.
Currently you can’t automatically add additional brands to your account. Email the Curalate staff and they will
Overall, Curalate is a helpful app to help you monitor your brand and reach out to your community. The Curalate team is only six people and while that isn’t unheard of for a small start-up, it’s clear they are a bit overwhelmed right now. In its current stage, Curalate is a little slow to get started, but once you’ve got everything set up, it’s incredibly informative.
The current downside is the lack of automation – Curalate staff has to manually add your brands, and there is a 24-48 hour turnaround to gather data. The interface is pretty to look at and very easy to navigate, though, and it’s well worth the wait once you get in.
Curalate shows great promise, especially if Pinterest continues to be a popular network, and this is definitely a webapp to keep an eye on.
Curalate is a web app for brands who want to manage and track their brand presence on Pinterest.
- Curalate |
- Starting at $19 per month |