To best serve your website’s audience, you need to understand them as best you can. The best way to do that? Analytics. There’s a few ways to track your website’s traffic, though Google Analytics is probably the most popular due to its price — free.
However, Google Analytics has several important features missing that other analytics providers offer; namely real-time stats and heatmaps. Reinvigorate is one of those providers, which we’ll take a look at today.
The Reinvigorate team has also generously offered a sweet promotion for our readers, so be sure to take a look!
So what makes Reinvigorate different than other analytics providers, namely the ever-so-popular Google Analytics? Well, here’s a few features for starters.
- Real-time traffic and user reporting
- Registered user identification with NameTags
- Estimated end of day traffic
Real-time Traffic and User Reporting
You may not realize it but if your analytics provider doesn’t offer you real-time traffic reporting, you’re missing out.
Although you probably won’t be ogling your site’s live traffic every day, the ability to see what’s going on right now is very beneficial to better understanding your visitors and how they’re consuming your content. When you can see today, not yesterday or last week, you’ll be able to make changes that will benefit you and your visitors right away rather than a day late.
I’ll be honest, I love watching real-time analytics for my sites and would probably spend more time watching stats come in than I should and I suspect you might as well, at least initially. Realistically though, we don’t have time for that, which is fine considering there are still detailed reports of your traffic up to the last five years.
Registered User Identification with NameTags
In addition to real-time traffic reporting, Reinvigorate brings us real-time identification of your site’s registered users. This may seem like an unimportant feature, and it may be for you, but it’s fantastic to have the ability to see your users identified and their browsing (only on your site) reported to you in real-time.
To your users, this may seem big brother’ish, but in reality it’s giving you a better insight into your returning visitors so you can do a better job of giving them what they really want.
Heatmaps can be a hugely beneficial tool to better understand what your visitors are doing from the time they enter your site to the time they leave and everything in between. They give you a better visual guide of the elements and paths your visitors are navigating to.
I have a feeling there are far fewer people taking advantage of heatmaps than there should be, but I suspect it’s largely due to the fact that certain popular analytics providers don’t offer it or don’t make it easy enough. Reinvigorate does.
The heatmap above was viewed after installing the tracking code a few hours prior. No waiting for results!
To get a better idea of a longer term heatmap, check out the one for Reinvigorate’s home page.
An interesting point to note is that the heatmap will change along with slideshows, as found on Reinvigorate’s website.
The most common issue I hear from people considering making the switch from Google Analytics to another analytics provider deals with pricing. Maybe the pricing structure is too complicated, or more commonly it’s just too expensive.
Reinvigorate’s pricing certainly isn’t complicated, which I appreciate, but it may be a bit on the steep side for some. Each plan also comes with a free 14-day trial, making it well worth at least trying out.
Don’t want to pay? No worries, they also offer a freebie plan with a few less features. However, I’d like to see a lower level plan that includes real-time reporting for say, $5 per month. It seems for many average bloggers that are interested in analytics, that would be the sweet spot.
One of the attracting features of Reinvigorate is its interface design. It was clearly designed by people for people, unlike some other analytics apps available that might be more oriented towards non-visual people. Overall it’s very easy to navigate and find the information necessary to help you improve your content for your visitors.
I love to nitpick sites in this area but there’s really not much else to say; the design looks good, is easy to navigate and very easy to see relevant information quickly.
The tracking code is delivered via CDN for the best performance, with 18 available locations around the world.
Of course any quality analytics software wouldn’t be complete without WordPress integration. Reinvigorate doesn’t fall short here, although it might be beneficial for them to provide a few other options for popular publishing platforms as well.
Desktop and Mobile Apps
Taking Reinvigorate further, a desktop app is provided enabling you to easily look through your stats, users, etc. and even get “dinged” for certain events.
Unfortunately there aren’t any mobile apps (that I could find) available yet. But, considering the app is just waking from its beta stage, there are bound to be many more improvements, apps and features already on the way to solidify this as a killer analytics app.
Reinvigorate is definitely an analytics app worth trying out. It may not fulfill all your needs just yet without mobile apps and other features found with other competitors but what it does out of the gate, it does very well. It’s user interface works and looks great, real-time tracking and heatmaps keep you in the know for your site’s traffic and their overall pricing is certainly competitive.
However, as great as Reinvigorate already is, it also has improvements that need to be made. Mobile apps, campaign tracking, etc. are a few features they’ll need to offer at some point. They appear to be well aware of that though and are likely already working on more fantastic improvements. In fact, during this review they even launched a performance update, which I was quite happy to welcome.
I definitely recommend giving Reinvigorate a try, even if only to see how fun real-time analytics for your site is.
Discount from the Reinvigorate Team
The Reinvigorate team has been generous enough to offer a massive 50% permanent discount, but only for the next 30 days. After 30 days the discount code will be valid for a 20% permanent discount. With a 14 day free trial, you have nothing to loose. If you try it out and take advantage of the awesome discount, be sure to pop in a thank you comment to the awesome Reinvigorate team below.
Discount code: envatolaunch