Many online businesses and websites operate in the same vertical. Often, their services and design could be strikingly similar, making it difficult to stand out. Then there are situations when, even after lengthy brainstorming sessions with experts, a clear idea of the feature-set isn’t be formulated. Two questions always linger in the minds of developers and entrepreneurs — how do you decide which features to include or omit and how do you increase conversions?
Once you have answers for the two questions, you can sit back and start counting the money. Tools and talent that can help get usable feedback are exorbitantly costly — at least up until now. Verify allows you to quickly test concepts with users to get immediate feedback. Keep reading to find how you can save time and money with Verify by testing pages before you start redoing everything.
Verify is the fastest way to collect and analyze user feedback on screens and mockups. With this web app you can test out ideas before you implement them. Verify is a product from the well known interaction design company, ZURB. We have reviewed a lot of apps developed by ZURB, each one a pioneer in their respective verticals.
Verify has free and paid plans. Signing up for the free plan is painless and you will get a subdomain to manage your account.
Verify has just two paid plans. Their Plus plan is ideal for small businesses and design shops and costs an affordable $9 per month. The $29 per month Premium plan is for large businesses or marketing firms and comes with demographics reports and linked tests on top of the features of the Plus plan.
Both paid plans come with a 30 day free trial, though you will have to submit your credit card information while signing up for these accounts. Not to worry, you won’t be charged if you cancel before the end of the free trial period.
ZURB products are one among the very few apps with pixel perfect design and a flawless user interface. I have had the experience of desperately looking for a flaw to pick at in the Final Thoughts section but found none. At first glance, the user interface of Verify is stunning as always. The design is minimal with just the right amount of colours and design elements.
I should also mention the splendid manner in which all the features (in this case, different type of tests) are laid out. On the left pane, you have the list of all tests available. There are no drop downs or menu bars to search for and choose the right one you are looking for. The developers have made it even simpler for newbies like me to check out how the app works by listing three simple tests prominently.
Now that I’ve mentioned how simple it is to find the tests, let’s see how easy it is to create one. While looking at the list of tests, I found that each test had a link to a sample test.
If you follow the link, you can be a user in a sample test and answer the questions (or click links). A dry run of what the user is going to experience. Brilliant!
Creating a Test
For the purpose of this review, I created a click test and was able to create one in just four steps. In the first step, you will submit a screenshot of the design in question. If the site is already live, type in the URL and Verify will automatically capture and upload a screenshot for you! Add a question for the testers to answer while they’re taking the test.
In the second step you will add the Welcome and Thank You page links that the testers will see before and after taking the test. An option to add a custom message is available if necessary.
The penultimate step helps you lock the test down to a focus group or keep it open for the general public. Closed tests are not added to the test browsing section of the app (like the one I tried just now) and have a long, secure URL.
The nitty gritty of Report Details make up the fourth and final step of the test creation process. Each test can be set to run for a set amount of time. If multiple persons are using the same account, you can keep sensitive reports under wraps from the Permissions section.
Once the test is published, you can stay on top of it from the Test Dashboard. The page has everything from a ticking countdown timer to real-time raw data. A secure URL for the test is displayed and if you make up your mind at a later point to make the test public, links to promote the same on popular social networks are available.
The total number of responses can be tracked from the statistics module in the right pane. A neat graph below that module indicates the number of responses received in the given time period.
Heatmap data, which displays the number of clicks and their exact location on screen, can be accessed from the Summary section.
From the Demographics page, a detailed account of the age and gender of the focus group can be obtained. Remember, this feature is available only with the $29 a month Premium plan.
This is just one simple test I did. All test results and reports aren’t the same and every test is unique, as are their results. For example, memory tests roll up the words and phrases people enter into common words and concepts, preference tests indicate what people preferred (and why they preferred it) and so on.
I am no designer, but after a year of reviewing web apps, I am pretty sure the selection of tests available is quiet comprehensive and should cover all the bases. When it comes to Verify, they have an awesome set of features at an unbelievably affordable price. The only thing you will have to worry about is getting users to take all your tests and Verify will do the rest!
Share Your Thoughts!
What type of test do you commonly run on your sites? Will you be using Verify to get feedback from users?