Tweet More Consistently Using Buffer

Twitter has become a really important platform for keeping people informed and that’s why many businesses and individuals use it. When you’re running a business with an online presence, especially with Twitter, it can often be easy to neglect this if you’re too busy focused on the actual business itself and it can make the account seem dormant and less likely to draw attention.

This is where Buffer comes in. Buffer is a uniquely simple app that provides users with a means of tweeting consistently, making the whole process of maintaining an online presence that extra bit more bearable. Find out more inside.

Overview

Buffer is a sleek and polished web app that allows users to post more consistently by providing a “buffer” which any number of tweets can be added to and which will be slowly emptied at set intervals, posted to a designated Twitter account. Scheduled times for tweets can be added to and removed at will and mainly exist to allow users to be more consistent. Offering support for a custom Bit.ly account link shortening and notifications when the Buffer is empty, the app is a unique solution to solve the problem of dwindling tweet rates.

Overview

Overview

Pricing

As for its pricing, Buffer operates a “freemium” plan model that provides free accounts with limited resources inside the app with paid accounts offering more. Though the free account is great if you’re only trying out the app before purchasing, the paid versions are definitely worth investing in if you or your business is serious about maintaining an online presence.

Pricing

Pricing

The premium accounts start from a mere $5 per month and provide you with a considerably larger number of tweets allowed to be stored in the Buffer and tweets per day limit. It also offers an option to add your own Bit.ly details to allow for the easy tracking of stats for links shortened with the service.

Getting Started

Buffer has one of the simplest registration processes of any app I’ve come across. Once you’ve entered your email address and chosen a passsword, your account is essentially created. It’s then possible to login and begin to use the full functionality of the app. After signing in, users are taken to the main dashboard of the app from which the majority of tasks are managed.

Dashboard

Dashboard

It is then possible to connect a Twitter account to the Buffer account, giving authorization to the app to send out the tweets. Another important task is to ensure that the timezone displayed in the dashboard reflects that of the real timezone you are in, allowing tweets added to the Buffer to be timed precisely. Once these steps have been performed, it’s best to begin using the app.

Connecting with Twitter

Connecting with Twitter

Scheduling Tweets

Because Buffer knows that your tweets will get differing levels of coverage, depending on the time of day they are posted, they’ve made it really easy to choose times for the tweets in the Buffer to be scheduled. The accounts have, by default, two popular times for tweets and these can be added to, ensuring that the correct interval between tweets is set to enable the regularity of them.

Configuring Tweet Times

Configuring Tweet Times

It doesn’t take a genius to work out that the more times added, the more tweets will be taken from the Buffer and posted each day.

The Buffer

As you would expect, the most important part of Buffer is the buffer itself. It works pretty much as you’d expect and you can easily add several tweets to your buffer that will be distributed when the time is right.

It’s also possible to view a list of all tweets that have already been sent out by Buffer for easy reference.

The Buffer

The Buffer

The number of tweets that can be added is dictated by the pricing plan you’re on and, once they’re added, tweets can easily be edited, removed or even rearranged to suit the order in which you’d like to send them.

The Buffer works and looks very much like Twitter.com’s interface for posting tweets which allows you to seamlessly switch from using the actual Twitter website to Buffer to post your tweets with no learning curve whatsoever. Overall, it’s an extremely easy process to work with the Buffer and the whole app really shows how powerful

Extensions

Buffer also offers a couple of extensions for Safari and Google Chrome that allows a user to easily add the websites they’re currently visiting to their Buffer. Once the Buffer icon has been pressed inside the browser, the link to the page currently being browsed is automatically shortened and appended to the title of the page, populating the tweet Buffer form that appears. This can, of course, be removed if required and replaced with a standard text tweet but this is mainly for users who want to share links to their Twitter account inside Buffer.

Extension when activated

Extension when activated

Final Thoughts

I found Buffer to be a really exciting and innovative app that can be useful for not only people in a business context but also individuals who think that their tweeting rate is slowly diminishing. One of the great things about it is the fact that it really does know how to do its job, taking into consideration the little things like allowing users to specify the times at which tweets should be posted and notifications when the Buffer is empty.

The app also offers some smaller yet useful features like allowing users to enter their own Bit.ly cridentials to allow the easy tracking of the shortened links they share which the Buffer extension generated.

These great features, coupled with the amazingly simple yet powerful interface make a truly brilliant app that can make spontaneous tweeting less painful and more organized. I would more than recommend this app to anyone that feels like their Twitter usage is dropping and need a way to increase it to maintain their online presence.


Summary

Buffer allows Twitter users to easily maintain their consistent tweeting level by providing the tools needed to add tweets to a buffer which will be removed and posted at regular intervals.

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  • http://joshmmiller.com Josh

    Just a note, but I noticed that tweetdeck also allows for scheduled tweets:
    http://support.tweetdeck.com/entries/175648-how-to-schedule-an-update

    Not sure if other tweeter clients do though.

    • http://bufferapp.com Joel Gascoigne

      Hi Josh, I run Buffer.

      Many clients offer a way to schedule tweets (Hootsuite offer that also), and that is very handy for those time sensitive tweets which are not ready to be out there just yet.

      Buffer is slightly different in that it allows you to choose when the tweets are posted just once (you choose times each day), thus eliminating the need to schedule each tweet separately. This is very handy if you want to set up tweets for an entire month, which someone just mentioned they had done using CoTweet before discovering Buffer (he was a little disappointed he didn’t discover Buffer before doing that!).

      Hope that makes sense :)

  • Adam Fairhead

    Great little app. Definitely tempted, should I want to take my @fairheadc account into overdrive.

    • http://bufferapp.com Joel Gascoigne

      Thanks Adam! Glad you like it.

      Don’t hesitate to get in touch if you have any questions when you start giving it a go.

  • http://www.webglossary.co.uk Gilbert

    You can achieve much the same across 6 accounts using the free version of CoTweet.

    The reminders of when the buffer is empty is a good feature.

    • http://bufferapp.com Joel Gascoigne

      Hi Gilbert, I run Buffer.

      Someone recently told me that they had scheduled a whole month’s worth of Tweets using CoTweet. It took him a whole afternoon.

      The difference with Buffer is that you choose times to tweet for each day, and Tweets are sent out at those times on a daily basis. So with Buffer, you can add tweets without scheduling the time individually for each and every Tweet. This would have saved that particular person a lot of time.

      Thanks for the compliments, I’d love to hear any suggestions you have :)

  • http://www.bufferapp.com Leo

    I like using cotweet and tweetdeck for what they allow me to do. I don’t like how they do tweet management though. You are right Gilbert, they let you schedule. But I have to manually schedule for every tweet. On top of that I have to write the tweet. Here with this app, all I have to do is write the tweet and I can relax. This makes a big difference and is the reason I like buffer. :)

  • http://designify.ca Michael J. Young

    I’ve always used Twuffer. http://twuffer.com/

  • http://www.techoncept.com Muhammed Awais

    I am using the free version and i found it very helpful and interesting. There are many other applications to get updates of twitter but this is quite interesting. I can say ” Twitter management made easy with Buffer”.

  • http://hacksocialmedia.com Tony

    Hey Joel. Love the idea of setting a specific time for any tweet to be sent during any day. I’ve been using another similar web app called Timely which does the job for me for the purposes of maximizing the reach and performance of the tweet. Even better, I can schedule up to 9 tweets per day. I wrote about Timely on my blog here: http://hacksocialmedia.com/apps/timely-receives-a-major-update-new-user-interface-enhanced-notifications/

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  • Buyegoldesilver

    I have used Hootsuite and other such application. Hootsuite was just very good since I could post to multiple Social networking site like TWITTER, FACEBOOK and LINKEDIN. After the FREE period,, that was over, though I loved it.

    Now I am using Buffer. It is an excellent Application and I can schedule my Tweets like a Pro upto 10 Tweets. Though I used to send 15-20 Tweets a day, but due to 10 Tweet restriction, try to send only 4-5 tweets a day. That is some disappointment. I wanted to schedule for week, or a month, but could not. so had to content with what is available FREE. Woudl though request that this limit should be increased to atleast 10 per 24hrs max so that if I want to schedule upto a month, I can do.

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