If you’re spending much time on Twitter trying to promote your business, you’d likely like to know how that’s paying off for you. You could track clickrates on links you’ve shared to give you some idea, but social networks provide so many ways for others to share your messages and spread the word about your products, simply looking at links wouldn’t tell the whole story. You need a way to keep up with your followers, so you can know who’s most influential, and see how your messages are being shared and who they’re reaching.
Fruji is an app that facilitates just that. It offers a powerful set of tools and features that allow users of the social networking service to analyse their Twitter accounts to see the sort of stats that they’re achieving. Read on to find out more about this promising app!
Fruji is an app that provides Twitter users with a powerful set of analytical tools to quickly learn more about their accounts. After analysing each account, it provides a number of ways you can soft through the collated stats of their Twitter accounts. From identifying a user’s most important followers to providing a list of all marketing accounts a user is following, it can give a very interesting insight your Twitter account and its effects on others.
For an app that works directly with Twitter, it’s no surprise that they don’t follow the usual registration process that so many other apps use. After all, who needs another username and password combination to remember? To get started with Fruji, you can simply connect using an already-existing Twitter account and you’re automatically registered and ready to use Fruji.
After logging into the app for the first time, Fruji begins to analyse the Twitter account and, though this can take a while depending on how large your account is, it only has to be done once (unless you want to refresh everything) – so you can then delve into what Fruji has to offer.
The first section of stats that Fruji shows is the daily updates – some stats about your Twitter account that are fairly up-to-date and show the growth or decline of that account in terms of followers and the number of users you’re following. If you’re interested in seeing whether a recent event has led to a surge in followers, this section of the app provides graphs that will display the number of followers for that account and how it has grown or declined in the specified time period. This information is also available for the number of tweets you’ve posted, retweets, users followed and even lists you’re a part of. This feature is incredibly useful in providing some basic information about how your account has changed over a recent time period and can be useful for providing a visual representation of these.
In addition to this, Fruji also provides details about recent followers within a specified time period. Interested in seeing who’s followed you this week? Fruji handles this. It provides detailed information about each of the accounts and Fruji even comes with the ability to see who’s recently unfollowed you – again, in a specified time period.
If you’re looking to see how popular your particular account has become based on the number of “VIPs” that are following you, Fruji provides this data. From the app, lists of the various verified accounts that are following yours can easily be accessed and it also provides details about the number of followers that the account has, in addition to the number of users the account is following.
The app also allows users to view their most popular followers based on the number of followers that account has, and these can be further filtered based on this number. Fruji also provides a “YAS Factor (You Are Special Factor)” that is represented by a percentage calculated to show the chance of the account actually seeing your tweets. This is fairly self-explanatory – the higher number of users that the account is following will decrease the YAS factor. It mainly just allows users to see the popular accounts that are probably following them for a genuine reason, not because they’re controlled by a bot that is programmed to automatically follow most followers back.
Fruji also narrows this down within the “Most Valuable Followers” section to show followers that are actually deemed valuable as the YAS Factor is quite high for these. In addition, the app also identifies accounts that you are following that it believes to be run by marketing teams – an interesting feature if you’re looking to eliminate your feed from pure marketing posts.
Finally, the last couple of sections of the app provide information about the languages and timezones that your followers are contained within that allows you to see whereabouts in the world your tweets are getting the most reach. Useful if you’re looking to identify your most popular demographic, it ensures that this information is readily available as Twitter itself generally doesn’t give such information in this format.
All in all, Fruji’s an incredible app if you’re not satisfied with the pretty basic information Twitter provides through their main interface about followers or the stats that other apps provide that have no real context within the ways in which organisations actually use Twitter. Except for the name and their basic profile, it provides no stats in the manner that Fruji does and for that reason, I believe there’s a very strong need for this type of app for businesses and corporate accounts that want to be able to effectively plan the ways in which they will use Twitter as a customer relations tool. Even if you’re an individual interested in just seeing some basic stats about your Twitter account, Fruji provides these features for free – making it a very lucrative app, whether it’s for an occasional visit or you’d like to check the stats daily. The staff behind the app are fantastic and it definitely holds a lot of promise. The only area for improvement is a shift away from the Twitter Bootstrap style that so many new apps seem to employ and should this be addressed, the app would be perfect.
Free Premium Upgrade for AppStorm Readers
The developers have also kindly given us a promotional code that will allow our readers to upgrade to the premium plan for free. For a limited time, you’ll be able to upgrade your Fruji account with the code “appstorm” and have access to the premium plan for a full year. You’ll then be able to view additional stats about your Twitter account that aren’t included in the free account.