Manage Your Internet Marketing Campaign With Raven Tools

Given the explosive rise in Internet usage over the past few years, businesses are now turning to the virtual world of the Internet to advertise their products and services. Sites such as Twitter and Facebook are now commonplace for advertising as they offer a number of advantages over traditional forms of advertising such as newspaper or magazine adverts. Internet-based advertising is often a whole lot cheaper than print advertising and it can reach a much larger catchment area, often outside the traditional catchment area of the business.

The key question for businesses now is: how can they harness this increase in internet-based advertising and, most importantly, can it create revenue for the business? The whole area can be a bit of a minefield to businesses who have never ventured into the world of online advertising before but luckily there are some helpful tools on the Net designed to guide businesses through this minefield.

Raven Tools is one of these. It has a wide range of tools depending on whether you use SEO (search engine optimisation), social media networks or Google products such as Analytics and AdWords. This could be a real advantage to any online business looking to broaden its horizons.

Let’s take a look at Raven Tools in a bit more detail.

Introduction and Pricing

Raven Tools certainly isn’t your average set of marketing tools. The range of features jam-packed into such a simple and beautifully designed interface is enough to make your brain hurt!

Raven Tools - home page

The home page of Raven Tools

Raven Tools’ pricing strategy is simple and clear. A Pro plan costs $99 per month and gives you access to unlimited websites, unlimited social media accounts and 2 users. The Agency plan, which costs $249 per month, gives you 8 users and far more keyword rankings and managed lists. If you want to try out Raven Tools before committing to buying, then you can sign up for a free 30-day trial period (and you don’t need to give your credit card information!).

Raven Tools prices

The plans available for Raven Tools

When you sign up to Raven Tools (which takes about 5 seconds), a setup wizard appears which helps you configure your sites and social networks. Once everything is set up, then you are redirected to the Dashboard which shows the current site Raven Tools is monitoring.

Raven Tools - dashboard

The Dashboard for your current website

You can tailor your Dashboard to your liking, for example by adding a Google Analytics summary or a social network monitor. Your Dashboard is also where you access all of Raven Tools’ fantastic features. Let’s have a look at them in more detail.


Raven Tools is so packed full of features that I would be here all day explaining them all. Here’s a selected few in a bit more detail.

SEO (Search Engine Optimisation)

Raven Tools allows you to optimise search engines so you know exactly what people are searching for, thereby meaning you can direct your marketing budget to precisely where it is needed. The app integrates data from a wide range of trusted sources (such as Wordtracker and Google Analytics) and the built-in Research Assistant helps you to analyse keywords using SEMRush and/or SEOmoz data.


Raven Tools' built-in SEO helps you analyse data from a variety of sources, including Google Analytics

Raven Tools also sports a built in SERP (Search Engine Results Page) tracker, which automatically updates your website ranking data and eliminates the needs for separate spreadsheets! This can save you and your business a whole load of time in the long run.


The built-in SERP tracker in Raven Tools

Another useful feature built into the SEO side of things is the Role Manager, which allows you to assign roles to each of your team members (2 for the Pro plan or 8 for the Agency plan) and it also means that your team members can work with Raven Tools simultaneously.

Role Manager

The Role Manager in Raven Tools

Social Media

Raven Tools will, of course, allow you to administer advertising on your social networks, which can prove to be an extremely effective method of advertising for businesses. Raven Tools can integrate with Twitter, Facebook and YouTube and has some nifty little features that can really help your business drive a successful social media marketing campaign.


A report on your social network activity

Raven Tools helps you calculate your social media’s ROI (return on investment), i.e. which efforts drive the most traffic to your site? This is vital to ensure your advertising is targeted and your marketing budget is directed to exactly where it is needed.


Raven Tools integrates with Google AdWords and Google Analytics allowing you to track exactly what you are spending your advertising revenue on and, most importantly, whether or not it is effective or not.


Raven Tools lets you take control of your online advertising

Google AdWords is also simplified in Raven Tools, making it a far more user-friendly experience and allows you to easily create campaigns, pause or start campaigns in bulk, set extensions, manage multiple accounts and much more.


Google AdWords' interface has been considerably simplified in Raven Tools, making it far easier to use

So, Why Raven?

Raven Tools is designed to be a central location that helps you manage your Internet marketing campaign and allows you to easily see which team members are working on which campaign. The fact that up to 8 simultaneous users can use Raven Tools at any one time (with the Agency account) avoids the problem of duplicate work, meaning that internal productivity is increased. The Role Manager also helps you delegate tasks to individual team members so each member knows exactly what they are working on.

With your subscription, you don’t just get access to the app but also a wide range of goodies. The developers of Raven Tools have developed an iPhone and iPad app so that you can access your marketing campaign from wherever you are.

Raven iOS

The iPhone and iPad Raven Tools app mean that you don't have to be in the office to manage your internet marketing campaign

The developers also provide a comprehensive support package, from detailed instructions to free online training, meaning that you don’t miss out any features of this amazing tool.

Final Thoughts

Raven Tools is a fantastic example of a well-thought through, feature-rich internet application and will most certainly be a crucial tool for small businesses. The range of features is too great to describe here, so the best way to explore this great utility is to sign up for a no-obligation (and credit-card free) 30-day trial before deciding to commit.

Just be prepared, because the results are simply mesmerising.


An web-based internet marketing tools suite for small businesses.



Add Yours
  • Great to see a review of Raven Tools; I’ve been trialling SeoMoz, Raven, and a long term user of WebCEO. Although I like WebCEO, it’s just clunked along and doesn’t have the smoothness of SeoMoz and Raven. I think everyone recognises SeoMoz as the leader when it comes to SEO community, advice and tools combined.
    But RavenTools has appeared out of nowhere to deliver a very solid and powerful solution. I’m very likely to move to RavenTools, but wish they had an integrated ‘SEO Advice’ tool similiar to that in WebCEO and SeoMoz that analyses the on-page and off-page factors and gives appropiate advice.
    Excellent review; thanks! :-)

    • Andrew, that’s an interesting use of the word “like”. Like how you don’t support white labeling, advanced access rights, have an advanced link management and monitoring system, event manager, Google Webmaster Tools integration, article and blog manager, Twitter, Facebook and YouTube management and monitoring tools, social media monitor, rank tracker, email campaign integration with MailChimp and Campaign Monitor, messaging and task management, Basecamp integeration, customizable report builder, and much more.

      And how our customers can use all of our tools for only $99/mo, while it cost a minimum of $299/mo just to use a portion of your tools.

      Now if you’ll excuse me, I need to go find some WordStream reviews so I can go troll the comments just “like” you.

      • @Jon – It sounds like you took offense to Adrian’s comment? I don’t think that was his intention at all, and if anything, he’s listed some really valuable points about what you should look into, there’s probably 100,000 SEOs out there thinking the same thing and Adrian’s put it on a platter for you :)

        There are a lot of SEO Tools available and we’ll never find 1 tool that has all the features of every single tool, it’s just not possible, especially in the world of SEO, which is evolving daily. I’m a big fan of WebCEO and have used it for going on several years already, I like the idea of desktop software vs cloud software for this sort of thing. That being said, there’s no Mac version of WebCEO, which is a complete fail in my opinion. SEOMoz is quite incredible, the collection of tools, the interactive forums, the incredible blog posts and just the whole community around it makes it the leading place. Raven Tools are great too, I remember the day they were launched and I remember testing the whole system out, it’s been a while now since I used them, but have added it to my list because I can see A TON of new features.

        Jon, Raven Tools is awesome, you and your team have done an incredible job and the sky’s the limit!

        Excellent review!

      • I think SeoMoz is undisputed leader and as you said it has a great community that makes it stand out from others- you have so many people with you who are also using the same platform . You feel kind of confidence and comfort And it generates good feedback for you as well as it works like a constant support to you!!

        Yeah, but sure will check more on Raven since James have provided a more than satisfying review about it :) thanks James -surely will try checking it out !

  • So glad I came across this, I am definitely going to be making the switch to Raven Tools. I have been using a range of different software and tools for the last couple of years and am currently using SEOmoz. I like the SEOmoz package but it really doesn’t give you anything in the way of advanced tools. The one advantage is that it does have a site analysis tool, but if you are familiar with on-page optimisation then this is usually common knowledge.

    Will be making the switch this month, hopefully I will get a lot more use out of Raven than with the SEOmoz tools. And its got iOS apps, going to love that!

    • The thing about SEOmoz is the blog and knowledge base that goes along with it and they teach you about the tools, so that using them together is very useful.

      That said, Raven definitely drills down nicely and offers some advanced stuff, which is exactly what you said and I couldn’t agree more.

      Have you tried WebCEO, Jack?

  • cool!thank you very much. i’m currently using wordstream.

    • wordstream is awesome! I am using it 2…

    • Wow!! Very Good Tool Raven Tools are awesome. That analyses the on-page and off-page factors and gives appropriate advice. We are currently using raven tools at our office and everything works well. You can use it get a good result.
      Thank you for posting.

  • we’re currently using raven tools at our office and everything works well. The information in your blog post seems to be pretty interesting for my own business, so thank you for posting!

    John from ABACUS