Every good website administrator wants their users to love their website as much as they do. It’s for this reason that a lot of site owners invest a fair bit of money into tools that do this job for them and get responses from the users on their experience using the website. These apps generally come with a limited variety of features and over-complicate certain aspects that should be a lot simpler.
UserReport is different. It’s free and offers a comprehensive range of features to get this job done. Read on to find out more about this exciting app!
UserReport is ideal if you’re one of those webmasters that really wants to make sure that your visitors are getting the most out of your website. It offers a very wide array of features that can really help to pinpoint the strengths of the website based on user surveys and also their general satisfaction level with what they are being offered. In addition to this, the app also offers a platform for the users to have their say on what they think could be improved on the website in the form of an ‘Ideas’ section that ensures that they can have their say. It also connects with existing Google Analytics accounts to provide an even better range of stats to users of the app.
The app makes it incredibly easy to get it up and running on any existing website. After the account has been created, users can immediately add their website to the system by installing a snippet of code into any of the webpages that they want to be eligible for user feedback. This doesn’t take a massive amount of tech knowledge, simply the ability to insert a snippet of code into the HTML of each page. Once this step’s complete, the app then begins getting feedback from the users.
The dashboard is the place in which the majority of action on a UserReport account takes place. Once logged in and a website chosen, the dashboard then shows the various statistics associated with the website itself. Time periods can be changed to allow for the different statistics to show but regardless, these are provided in the form of the really interesting interface that UserReport offers. The main information provided on this page is in the form of the level of satisfaction that is provided by users based on their experience, the gender demographic of the participants and the stats for the general number of visitors that have visited the website and completed the surveys.
The main feature that UserReport offers its users is the ability to immediately receive feedback in the form of a survey. A lot of these questions are generalised and are useful in gathering opinions on the website as a whole and as such, these questions are relevant to just about every website. These require feedback on the design of the website, the text and how relevant it is, etc. and overall just help to get a general consensus as to what the majority of users think about the website in this more generalised sense. After this, it then asks the users for a bit more personal information such as their general household income, occupation, etc. and though this is useful in getting an idea of the type of visitors that the website is attracting, I believe it’s all anonymous so users don’t have to worry about this information being associated with them.
Once the survey’s been completed, statistics will then begin to show in the reports section of the app so that users can see a general overview of these statistics in a visual form. These can be sorted out into the standard questions that the app provides and additional answers for questions that are provided by users based on their site’s content. A lot of this information is then used to provide additional information into the demographics of those filling out the surveys such as their gender and location, with the latter being presented in map form.
Another insight that UserReport gives is the user satisfaction levels. From the answers provided in the survey, it takes the questions and their subsequent categories and provides general satisfaction information based on each of these. Whether this is navigation, design or just whether users believe that the website is ‘modern’, it can provide a really good insight into each of the questions’ categories based on the sort of questions they are.
Finally, the app offers two more interesting little statistics sections. First is the standard click map. It takes information provided by the users that have previously filled out surveys and provides a heat map of the page based on where each gender demographic has been clicking. This can be interesting in finding which parts of the website are more popular with each gender, allowing users to tailor their websites to these.
The other report allows for a comparison between the given website with some of its major competitors. Once a category has been provided for the website added, the app then finds other similar websites anonymously and provides the user with details of the usability stats of their website compared with others. This can be a really good way to eye up the competition and see the areas that need improving if they want the upper hand.
I’ve saved the best until last and another feature that I happen to love about UserReport is the feedback forum. We’ve all seen apps that allow their users to have an online forum with ideas that can be ranked and what better app to integrate this with than one that specialises in getting user feedback? Sure, you could fork out extra money for these features in other apps but why bother when UserReport offers its own way of gaining invaluable feedback from none other than the users themselves? Well, this app’s certainly got that covered.
One of the reasons that UserReport really stood out for me was the general range of highly detailed information it provides of the users’ experience with websites based on the responses they’ve given. At first, I didn’t even notice that the app was free because I genuinely thought it was too good to be true. Everything stat-wise is perfect the way it is and really does give a useful insight into the thoughts of users and offers an interesting way of showing it. In terms of improvements, I think that it good give a bit more of a walkthrough for the users before they begin so that they know what’s what within the app without requiring experimentation. Other than that, there’s not really much I can fault the app. I’m sold.