Campaigns are a powerful tool for businesses to promote themselves, but they can be difficult to execute efficiently and smoothly. Combining the power of social media and campaigns has proven to be a very successful way of promotion—if done correctly. It can be quite difficult, however, to execute successful campaigns, especially for those less experienced with them.
Wildfire seeks to change the difficulty involved in launching and running successful social media marketing campaigns, making it easy for almost anyone to jump right in and successfully execute a quality promotion using today’s social media outlets.
I’ll take a look at Wildfire today and see what they’re bringing to the table of marketing.
Wildfire is used by some really big name companies around the world, as shown on their home page. Right away, this is a pretty good testament to the quality and capabilities provided by Wildfire.
The idea is, Wildfire provides you with the tools to successfully create, launch and manage campaigns such as sweepstakes, contests, giveaways, etc. to social networking communities like Facebook and Twitter. The nature of these social networks, in combination with the tools provided by Wildfire, gives you the ability to get your message out to massive numbers of people.
One of the aspects of web apps I enjoy evaluating is the design and interface quality of their home page, as I feel it generally gives us a good indication as to what lies within. Wildfire has done their presenting website the right way, including the right information and presenting it in such a way that it is easy to navigate, read and sign up once you’re ready. Hopefully the quality of their main site is also reflected in their internal web app.
Wildfire charges on a per campaign basis, which may or may not be a good fit for you. They state right away, however, that they’ve made pricing as flexible as possible—and they have.
Most small businesses, bloggers, etc. will only need per campaign pricing, but if you’re running on a larger scale with frequent campaigns, you might want to setup a subscription plan. As Wildfire stated, they’re flexible; they not only offer white label pricing but subscription plans to fit your needs. You’ll need to contact them, but that’s not a bad thing. It gives them an opportunity to help you evaluate your needs and ensure that you’re getting the plan you actually need.
As far as the predefined per campaign pricing, I think it’s quite affordable and most likely a very good deal for the tools you’ll have available. We’ll have to take another look at the pricing after evaluating the internal web app capabilities and features though.
Sign up is quick and easy, taking less than a few seconds. Once you’ve signed up, you’re taken directly to your account to manage your campaigns—no email verification, no other registration steps, just get in and get going.
Upon sign up, you’re first brought to your Manage Campaigns page so you can get started right away. A welcome and getting started message is displayed the first time to help walk you through the steps of successfully creating quality campaigns.
One of the first things I noticed, which I want to point out, is the availability of help and resources. Building campaigns can be confusing to some and using web apps (especially for those less internet savvy) can be a bit daunting; Wildfire has made it very easy to find help quickly.
Creating campaigns is quite simple and straight forward. Click the Create Campaign button near the top right of the page on the Manage Campaigns page and select your desired campaign format in the popup overlay. I’ve chosen Sweepstakes.
You’ll notice Wildfire includes useful hints throughout the internal web app, making it easy to find help anytime you might need it. You can hide the hints if they annoy you too.
Next, you’ll enter the details of your campaign as necessary. If you get to a point where you aren’t sure what to do, use the useful hints. If it’s hidden, click “Show Hint” near the top right of the page.
If you’ve signed up for Premium or White Label plans, you’ll be able to customize campaign streams for Facebook and Twitter. If you have more than one prize, you’re also able to add additional prizes. There are a few additional features available to specify the anticipated retail value of the grand prize, if it is a group prize or the prize category.
Next, you’ll select your campaign plan type (Basic, Standard, etc.) and its start, end and offline dates. The basic campaign plan is $5 per campaign plus $0.99 per day. I’ve set the campaign to run for seven days, which will cost $11.93.
Next, you’ll customize your campaign entry form by dragging and dropping form fields where you would like them to appear and editing any default text within the fields. You’ll also be able to customize the campaign age and country eligibility.
In the next step, you’re able to upload custom banners (for headers, blocks and feeds) or create a basic one with Wildfire’s basic banner creator. If you run a campaign at a higher level, you’re also able to customize the layout and design of your campaign.
You’ll enter the campaign rules next, if you have any. There are laws governing sweepstakes and contests though so if you’re not familiar with those, Wildfire has offered assistance in this area by contacting their sales team.
Once you’re done entering the details of your campaign, you’ll move on to the publishing step. As you can see below, Wildfire is informing me that I have incomplete information that I need to enter before publishing. This is great to see as it will prevent many people from accidentally publishing campaigns that are missing vital information.
Once you’ve paid for your campaign (and entered all necessary information), you’re able to publish to Facebook and Twitter, provide a widget on your website or create a microsite for purposes like newsletters. These methods of publishing can be customized (design) and monitored. You’ll get data and analytics to keep an eye on the performance and success of your campaign as well.
Some features such as data and analytics are only available to certain level campaign plans. Be sure to check out the pricing page to make sure you get the features you need.
Interface and Features
Walking through the campaign creation process, we can easily see how great the usability of Wildfire’s app is. Finding help is never more than a click away and helpful hints are available on essentially every page. Entering information is fast and easy, app and site navigation is intuitive and simple. Accomplishing your goal of creating successful campaigns is made easy and much less time consuming than doing this on your own.
I would definitely like to see other social media platforms available as Facebook and Twitter seems pretty limited, but they are the major ones. Other features will depend on the level of campaign chosen, but, for the most part, Wildfire includes a great selection of features and customizability even at the lowest level campaign.
Edit: One last quick note I wanted to make was that, unlike many other services, Wildfire makes it easy to delete your account. In my opinion that is how web apps should be; no hiding the “cancel my account” links or making it difficult. It should only take a click or two. I also think it shows confidence when it’s out in the open, such as Wildfire’s; they know people want to use their service.
While this review doesn’t cover every aspect of Wildfire’s internal campaign creation app, it’s safe to say that Wildfire is hot stuff. Although people can side step the cost of campaign creation by doing the work themselves, I think Wildfire is priced so affordably that you would save more money using them to create and execute your campaign.
With a well designed app and website interface, strong collection of features and capabilities, and great pricing options—I think Wildfire deserves a 10/10 on this review. No app or service is perfect by an means, but apps like Wildfire are leaders in their market for a reason.
Wildfire Promotion Builder allows companies both big and small to easily integrate branded interactive promotions like sweepstakes, contests and giveaways with the viral features of the social web to create engaging campaigns that spread like wildfire.
- Wildfire |
- $5.99 - $254.99+ / White Label and Subscription Options Available |